About
The Feather PrincipleDr. BJ Fogg, director of Stanford’s Behavior Design Lab and David Ngo, Stanford’s 1st and only Behavior Design graduate, are collaborating on a new innovation principle — The Feather Principle.
Note from the editor
Dr. BJ Fogg, director of Stanford’s Behavior Design Lab and David Ngo, Stanford’s 1st and only Behavior Design graduate, are collaborating on a new innovation principle — The Feather Principle.