Belay

We’re on a mission to teach you the less-explored skills that surround your craft. Some say “soft skills” — we prefer “essential skills.”

May 1, 2017

Brand Positioning: Part 2

We’re picking up from our last post Brand Positioning: Part 1 and continuing the conversation on how to position your brand for success. The much renowned philosopher and deep thinker Yogi Berra said:

“If you don’t know where you are going…

Brand Positioning: Part 1

Hello, adventurers!

Marty Neumeier said a brand is “not what you say it is, it’s what they say it is.” And that’s true — ultimately, your brand is the collection of experiences, emotions, preconceptions, and feelings of your customers. But in order to build…

Input-System-Action Process

“Input-System-Action Process,” or ISAP, is a process for determining where systems can be automated to increase workflow efficiency.