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Ben Shoemate
Ben Shoemate
I design corporate intranets, portals, and web strategies. Co-founder of Base22. Amateur philosopher and science enthusiast.
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A “Thanks for your order” message with authenticity

The Saddleback Leather Company is the real deal. It has something the rest of the world is now trying to recreate after a century of washing it away with bureaucratic, six sigma, dehumanization — authenticity. The problem most large…


Twitter: 140 reasons it’s worth your time

If someone at your company is not watching your brand on Twitter (website: Twitter.com wikipedia: Twitter) you could be missing out on valuable market intelligence and an opportunity to interact with your customers in a way that makes your brand more…