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About
Beyond Strategy
Inspiring stories about innovation, strategy, business design and digital transformation across all industries. From IBMers of ES&iX Spain to the world! The opinions expressed are those of the authors and do not necessarily reflect the official policy or position of IBM.
Note from the editor

Inspiring stories about innovation, strategy, business design and digital transformation across all industries. From IBMers of ES&iX Spain to the world! The opinions expressed are those of the authors and do not necessarily reflect the official policy or position of IBM.

Editors
Go to the profile of Elena Molinaro
Elena Molinaro
Startupper, I love the way technology is changing for better our lives. Business & fintech are my primary interests. Travel, food and fashion my passions.
Go to the profile of Anna Baccarin
Anna Baccarin
Innovation Manager & Consultant @ IBM Barcelona. Born in year 5 Before Google. 100% Made in Italy. I write about corporate innovation and intrapreneurship.
Go to the profile of Belen Guerra
Belen Guerra
Enterprise Strategy Consultant at IBM — The key to succeed is the enthusiasm we put on what we do and that is the reason why I am working in what I love!
Go to the profile of Borja G Arrechea
Borja G Arrechea
Native Digital Consultant, currently working for IBM iX improving the way companies embrace Digital Transformation. MIBer at ISDI.
Writers
Go to the profile of Isabel Hurtado
Go to the profile of Andrea Garrido De Sousa
Andrea Garrido De Sousa
Enterprise Strategy & Innovation Consultant at IBM iX | UX Designer | Forever Learning
Go to the profile of Albert Munoz
Go to the profile of Sara Lopez Quintana
Sara Lopez Quintana
Agile Coach & Innovation Consultant @ IBM iX Madrid. Doglover since 1992. I write about agile methodologies and innovation.
Go to the profile of Javier Esteban
Javier Esteban
Associate Partner @IBM. +16 years enjoying and learning strategy & technological consulting with the spanish largest banks. Today leading the iX service line.
Go to the profile of Vicky Perea
Vicky Perea
Tech passionate. Advertising & marketing lover. Senior Manager at IBM iX. Trying to live fully colourful every day.
Go to the profile of Jaime Calero
Go to the profile of Carmen García
Go to the profile of Patricia Esteban
Patricia Esteban
Exploring the extended reality
Go to the profile of vicky perea
vicky perea
From “Madwoman” to IBM Consultant. Trying to transform how brands connect with people. Citizen of the world made in Barcelona.
Go to the profile of Manu Rivas Moreno
Go to the profile of Manuel Rivas Moreno
Manuel Rivas Moreno
Strategy Senior Consultant @ IBM. Truly believe economic history teaches potential market development
Go to the profile of Jimena López-Barbado Salmerón
Jimena López-Barbado Salmerón
Strategy & Innovation Consultant at IBM iX
Go to the profile of Manuel Nó
Manuel Nó
Partner with IBM, leading Enterprise Strategy in the Geo. Expert in profitable growth strategies and implementation leveraging Exponential Technologies
Go to the profile of Xènia Elena Quero
Go to the profile of Maria Laura Ávila Surga
Go to the profile of Marta Fernández & Carlota Sánchez-Guerrero
Marta Fernández & Carlota Sánchez-Guerrero
MF (iX & ES Consultant || Health & Life Sciences Sector)…CSG (Mobile & iX Consultant || Junior Scrum Master)
Go to the profile of Pedro Dias da Silva
Pedro Dias da Silva
Senior Managing Consultant @ IBM iX. I help organizations to reinvent themselves through digital innovation.
Go to the profile of Arturo Gavilan Ballesteros
Arturo Gavilan Ballesteros
IBM Executive, I help companies reinvent their business by unlocking talent, processes and technologies to make customer relationships more human centric.
Go to the profile of Cecilia Sada Echevarría
Cecilia Sada Echevarría
Business Transformation Consultant at IBM
Go to the profile of Amaia Garcia Bozal
Amaia Garcia Bozal
Associate consultant at IBM focused on ERP procurement systems. We shouldn’t be worried about the productivity of our curiosity.
Go to the profile of Hector martin sainz
Hector martin sainz
Professional with more than 20 years of experience in consulting and professional services companies
Go to the profile of Paolo Sironi
Paolo Sironi
Bestselling Author - Global Research Leader for Banking at IBM Institute for Business Value
Go to the profile of Alexis Rodriguez Lorenzo
Go to the profile of Víctor Cantera Ruiz
Víctor Cantera Ruiz
IBM Associate since 2021. Passionate of the technology and gaming industries since way longer
Go to the profile of Óscar Alonso
Óscar Alonso
Passionate about music, boxing, data and stories. CDO & data-driven strategist / DAMA Spain Associate / DAMA CDMP Certificate / OdiseIA Associate
Go to the profile of Mario Gijón
Mario Gijón
Mobile & XR Solutions Architect @ IBM.
Go to the profile of Agustín Pallarés
Agustín Pallarés
Solution Architect at IBM