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30-Year-Old Marketing Theory Explains How Social Media Marketing Shapes Our Perceptions About…
30-Year-Old Marketing Theory Explains How Social Media Marketing Shapes Our Perceptions About…
Brands are taking over social media. Why are we falling for it?
Lazarina Stoy
Aug 8, 2021
Lidl’s Social Media Campaigns — a Masterclass in AI Marketing
Lidl’s Social Media Campaigns — a Masterclass in AI Marketing
From a wine-pairing chatbot to real-time sentiment analysis, Lidl does it all
Lazarina Stoy
Jun 14, 2021
5 Ways to Connect Semrush With Data Studio
5 Ways to Connect Semrush With Data Studio
Including benefits, limitations, and tips for getting started for each approach
Lazarina Stoy
Jun 13, 2021
Beginner’s Guide to Using a Simple or Conditional CASE Statement in Data Studio
Beginner’s Guide to Using a Simple or Conditional CASE Statement in Data Studio
Find differences in two fields, check against a condition, and classify like a pro
Lazarina Stoy
Jun 2, 2021
Google is Postponing the Core Web Vitals Update. New Page Experience Report in Search Console
Google is Postponing the Core Web Vitals Update. New Page Experience Report in Search Console
The ranking algorithm updates in June, while the new report surfers the limitations of its ancestors
Lazarina Stoy
Apr 20, 2021
How to Filter Pagespeed Insights API Bot Traffic in Google Analytics.
How to Filter Pagespeed Insights API Bot Traffic in Google Analytics.
I am currently using Screaming Frog’s user interface to access the PageSpeed Insights API. PSI renders web pages to get lab data about…
Lazarina Stoy
Apr 13, 2021
How to Create Charts that Display Negative Numbers in Google Data Studio
How to Create Charts that Display Negative Numbers in Google Data Studio
A step-by-step tutorial for creating negative value custom fields, using SEMrush’s Data Studio connector and Backlinks History data.
Lazarina Stoy
Mar 6, 2021
The Ultimate Guide to Advanced Image SEO Practices
The Ultimate Guide to Advanced Image SEO Practices
5 best practice tips for making the most out of your images to improve rankings and UX
Lazarina Stoy
Feb 8, 2021
The Ultimate Beginner’s Guide to Image and Infographics SEO
The Ultimate Beginner’s Guide to Image and Infographics SEO
Upload checklists and best practices for getting the most out of digital images
Lazarina Stoy
Feb 8, 2021
IoT and its Effect on the Marketing Industry
IoT and its Effect on the Marketing Industry
Welcome to a futuristic, highly social, inter-connected, data-driven and interactive world
Lazarina Stoy
Jan 3, 2021
How To Create Effective User Personas Using Google Analytics
How To Create Effective User Personas Using Google Analytics
Identify and fulfill the needs of your next customer
Lazarina Stoy
Nov 2, 2020
People Underestimate These 4 Benefits of Social Media Chatbots
People Underestimate These 4 Benefits of Social Media Chatbots
Here is how to supercharge the chatbot’s potential to produce them
Lazarina Stoy
Oct 19, 2020
How to Achieve Effective Personalization of the Marketing Mix with AI
How to Achieve Effective Personalization of the Marketing Mix with AI
Learn when to implement smart software to improve your 4P
Lazarina Stoy
Oct 15, 2020
How To Use the 6I Model for Tracking Social Media Campaigns
How To Use the 6I Model for Tracking Social Media Campaigns
Generate robust reports to help both you and your clients learn and grow
Lazarina Stoy
Oct 15, 2020
4 Pieces of Advice from a Funny Viral Billboard Ad
4 Pieces of Advice from a Funny Viral Billboard Ad
Insights from a best practice case in outdoor marketing
Lazarina Stoy
Oct 13, 2020
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