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8 Ways How The Rules of Availability Are Changing
8 Ways How The Rules of Availability Are Changing
AVAILABILITY eats brand for breakfast and then some…
Mischelle Rebello
Nov 3, 2020
COVID-19: 3 Passing Fads You Should Ignore
COVID-19: 3 Passing Fads You Should Ignore
The last four months have been an overload at times around gyan on how the world has changed. I think a lot of it is just overreaction…
Lalit Bhise
Oct 19, 2020
3 Predictions About Consumer Spend That Are Rubbish & How To Counter Them
3 Predictions About Consumer Spend That Are Rubbish & How To Counter Them
With shrinking wallets, there’s no doubt that the spending capacity of the average person has reduced. Millions of jobs were lost, and a…
Mischelle Rebello
Oct 19, 2020
Hey Sales Leader!
Hey Sales Leader!
Phew! 2020 — How could 7.8 Billion people not see you coming?
Mischelle Rebello
Oct 19, 2020
6 IPL route-to-market strategies that can accelerate your sales and marketing efforts
6 IPL route-to-market strategies that can accelerate your sales and marketing efforts
IPL 2020 is around the corner, and not even Coronavirus and Suresh Raina can dampen our enthusiasm. However, we strongly support and…
Mischelle Rebello
Oct 19, 2020
Demand & Transacting Outlets Hit 8-month High of 95%
Demand & Transacting Outlets Hit 8-month High of 95%
Revival is the name of the game, and we couldn’t be more excited for our FMCG customers. Demand led by rural has increased, and an uptick…
Mischelle Rebello
Oct 15, 2020
D2C, B2B, eComm: Trends on what’s working for consumer brands
D2C, B2B, eComm: Trends on what’s working for consumer brands
Apparently, there’s a fine line between genius and insanity. Makes us wonder if there’s a Russell Crowe’s John Nash in every brand and…
Mischelle Rebello
Aug 20, 2020
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