BLASTmedia

BLASTmedia is the only PR agency in the US dedicated to B2B SaaS, representing companies in all growth stages — from startup to publicly traded.

Feb 26, 2020

How does PR affect SEO

One of the most common questions we get from our clients, especially in the sales process, is “how can PR affect SEO?” Let’s get one thing straight: PR alone is not a comprehensive SEO or link-building strategy. That said, there are plenty of ways PR coverage can impact SEO in a positive…

Anna Julow Roolf

Feb 21, 2020

5 Types of Media Coverage Every SaaS Brand Needs

Businesses shouldn’t have to rely on new hires, products, funding or other announcements to produce news. A steady drumbeat of contributed content, compelling data, executive interviews and company news are all part of running a holistic…

Kimberly Jefferson

Feb 10, 2020

3 Reasons Trade Media Matters in B2B SaaS

SaaS companies often embark on a PR program with the goal of earning top-tier coverage. I can’t think of a company that doesn’t want to be in the Wall Street Journal. Because of the sometimes myopic focus on household name publications, too often companies…

Anna Julow Roolf

Jan 31, 2020

SaaS PR Metrics: Considering Coverage and Outlet Quality

Trends suggest that public relations will be a data-driven function in 2020; however, for years many PR agencies have skirted by with minimal metrics — securing media coverage and then simply handing a list of placement links or…

Anna Julow Roolf

Aug 19, 2016

LinkedIn’s “Mentioned in the News” Feature: Love it or Leave it?

Twenty-five percent of adult internet users in the U.S. and 22 percent of the entire adult population in the U.S. use LinkedIn according to a Mobile Messaging and Social Media 2015 report from Pew Research Center. In…