WHAT IS GUERRILLA MARKETING?

Guerrilla Marketing is an advertising strategy that focuses on low-cost unconventional marketing tactics that yield maximum results.

The original term was coined by Jay Conrad Levinson in his 1984 book ‘Guerrilla Advertising’. The term guerrilla


Types of advertising

Television advertisement — Television advertising is one of the most expensive types of advertising; networks charge large amounts for commercial airtime during popular events.

Radio advertisement — Radio advertisements are broadcast as radio waves to the air from a…


From JNU to Yatra.com, How the Clarion Call of ‘Azadi’ Reach a Brand Ad

After Havells’s anti-reservation campaign, which the brand took back with an apology, now it’s Yatra.com. The online travel agency has dared to take up one of the most sensitive issues of recent times, Azadi