At ACTIVATE, we’ve been working tirelessly to help influencers succeed and reach a larger audience since 2007 with our start as Bloglovin’. Over time, we built a community of over 8 million users and 750,000 registered influencers. This history gave way to ACTIVATE, a fully end-to-end influencer marketing platform, covering influencer discovery, program workflow, measurement, and analytics. In the course of our operations, we generate and analyze an amazing amount of data, which informs what we do and helps make our campaigns as effective as possible. In this blog we’ll be sharing some of this data, as well as covering topics ranging from how to get the most out of your influencer marketing investment, how to avoid common mistakes, and how to make sure that you’re pairing up with the right influencers for your brand.