Homepage
Open in app
Sign in
Get started
Blood, Sweat, and Likes
Deep in the trenches with the social media team at Nail Communications
Follow
Ad Metrics that Matter
Ad Metrics that Matter
In this post we’re gonna talk numbers. You know, metrics, analytics, KPIs. And specifically, what metrics you should use to evaluate your…
Rachyl Jackson
Nov 1, 2018
Why Social Matters (The Paid Version)
Why Social Matters (The Paid Version)
You should know by now that social media is where all the conversations are happening these days. It’s where the eyeballs are, and where…
Jess Bachman
Oct 25, 2018
Organic Mathematics
Organic Mathematics
And we are really excited to make this video because despite that fact that organic social media is so important, we are shocked with just…
Jess Bachman
Oct 22, 2018
Choosing the best self serve ad platform for your brand
Choosing the best self serve ad platform for your brand
When you first think social media advertising, your mind might automatically drift to Facebook or Instagram. But I’d argue that more (and…
Rachyl Jackson
Oct 18, 2018
Nail Social Academy Curriculum
Nail Social Academy Curriculum
Welcome to the Nail Social Academy. Our goal is to spread the good word of social media any way we can. Just like you we were once on a…
Rachyl Jackson
Oct 5, 2018
Why Social Matters (The Organic Version)
Why Social Matters (The Organic Version)
I know I know. I shouldn’t even have to write this post. You know social, you live it. YOU know it’s important, but a lot of decision…
Jess Bachman
Oct 4, 2018
Everything you need to know about Facebook Event Response Ads
Everything you need to know about Facebook Event Response Ads
Though Facebook events aren’t inherently evil, their many moving parts make them a challenge for even advanced marketers. With over 2…
Rachyl Jackson
Aug 16, 2018
I was totally wrong about Instagram hashtags. And so are you.
I was totally wrong about Instagram hashtags. And so are you.
How much is an Instagram hashtag worth?
Jess Bachman
Jul 26, 2018
Where the Hell are all the Benchmarks, Mr Zuckerberg? Here are ours.
Where the Hell are all the Benchmarks, Mr Zuckerberg? Here are ours.
Like perfect men, perfect benchmarks are hard to find. We analysts rely on these common metrics to determine the performance of our ads on…
Rachyl Jackson
Jul 11, 2018
Behind the Scenes of a High Pressure Social Ad Campaign: Told through the Award Winning Film…
Behind the Scenes of a High Pressure Social Ad Campaign: Told through the Award Winning Film…
There are very few rock stars in the social ads space. Placing and optimizing ads just isn't sexy. But that doesn't mean it can't be…
Jess Bachman
Jun 27, 2018
About Blood, Sweat, and Likes
Latest Stories
Archive
About Medium
Terms
Privacy
Teams