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GeoMarketing 101: What Is Indoor Positioning?
GeoMarketing 101: What Is Indoor Positioning?
Blue Unicorn
Apr 23, 2016
Top 5 Myths about Bluetooth Beacons
Top 5 Myths about Bluetooth Beacons
No matter how closely you follow marketing articles and news, location-based marketing and its applications usually bring lots of…
Blue Unicorn
Apr 17, 2016
The Golden Rule of Beacon Marketing: Remember the Consumer
The Golden Rule of Beacon Marketing: Remember the Consumer
Smart marketers realize that they need to walk a fine line: communications must be overt enough to capture attention but subtle enough to…
Blue Unicorn
Apr 4, 2016
The Personalization Gap
The Personalization Gap
How often have you been excited to receive an “exclusive offer just for you” from your favorite retailer, and then immediately disappointed…
Blue Unicorn
Apr 4, 2016
How Beacons Can Help You Avoid Top Digital Marketing Mistakes
How Beacons Can Help You Avoid Top Digital Marketing Mistakes
Although beacons can’t solve all of your digital marketing problems, location-based beacon marketing can certainly help tackle a few major…
Blue Unicorn
Apr 4, 2016
The Psychology of Notifications
The Psychology of Notifications
A recent dinner with friends saw six of us gathered around a bar-height table. On our table was a common sight — nestled between drinks and…
Blue Unicorn
Apr 4, 2016
In-Store Mobile Marketing: Content is King
In-Store Mobile Marketing: Content is King
Whether it’s your first date or your tenth, you try to make a good impression, so why would in-store marketing be any different? Most…
Blue Unicorn
Apr 4, 2016
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