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Sports Marketing
Box 2 Box (ENG)
Page in english of fotball/soccer business and marketing
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8
More, on Medium
Sports Marketing
Theodoro Montoto
in
Box 2 Box (ENG)
Apr 18, 2022
What makes the Barcelona-Spotify deal so interesting?
Data, branding and entertainment: understand the…
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Theodoro Montoto
in
Box 2 Box (ENG)
Feb 11, 2022
How do football clubs and leagues seek to internationalize their brands?
Made in different ways…
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Theodoro Montoto
in
Box 2 Box (ENG)
Apr 21, 2021
The advantages of being Zlatan Ibrahimović
Player represents a great commercial, advertising and…
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2
Theodoro Montoto
in
Box 2 Box (ENG)
Feb 22, 2021
The ‘glocal’ strategy behind the Inter Miami brand, the most Latin club in the MLS
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1
Theodoro Montoto
in
Box 2 Box (ENG)
Nov 3, 2020
Celebration of goals as part of a personal brand
How a few seconds gestures after a goal can make all…
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9
Theodoro Montoto
in
Box 2 Box (ENG)
Oct 13, 2020
Why does England’s biggest clubs are sponsored by a multinational you’ve never heard of
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Theodoro Montoto
in
Box 2 Box (ENG)
Oct 3, 2020
Rebranding: the logos revolution in French football
Why do French clubs (and Ligue 1) invest in…
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