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What makes the Barcelona-Spotify deal so interesting?
What makes the Barcelona-Spotify deal so interesting?
Data, branding and entertainment: understand the deal that represents a milestone in sports
Theodoro Montoto
Apr 18, 2022
How do football clubs and leagues seek to internationalize their brands?
Theodoro Montoto
The dilemma of dynamic ticket pricing in football
Theodoro Montoto
From stars to South American youngsters, the MLS change of course
Theodoro Montoto
Who Wants to Be a Millionaire?
Theodoro Montoto
The advantages of being Zlatan Ibrahimović
Theodoro Montoto
How to sign the perfect replacement? River Plate and Big Data teach
Theodoro Montoto
Latest
The ‘glocal’ strategy behind the Inter Miami brand, the most Latin club in the MLS
The ‘glocal’ strategy behind the Inter Miami brand, the most Latin club in the MLS
Understand why David Beckham’s American franchise has its name in Spanish, the colors pink and black and other elements
Theodoro Montoto
Feb 22, 2021
Profitable and criticized, how does Chelsea’s loan system work?
Profitable and criticized, how does Chelsea’s loan system work?
One of the clubs that has lent the most players in the past decade, Chelsea uses negotiations as an “alternative” source of revenue
Theodoro Montoto
Feb 15, 2021
Together we’re stronger: the synergy of Red Bull football teams
Together we’re stronger: the synergy of Red Bull football teams
Understand how the teams of the Austrian company benefit from its network
Theodoro Montoto
Nov 30, 2020
Environmental management in football: know the 4th division club, considered the most sustainable…
Environmental management in football: know the 4th division club, considered the most sustainable…
Environmentally sustainable management of Forest Green Rovers earned recognition from FIFA and UN
Theodoro Montoto
Nov 23, 2020
Celebration of goals as part of a personal brand
Celebration of goals as part of a personal brand
How a few seconds gestures after a goal can make all the difference from a marketing perspective
Theodoro Montoto
Nov 3, 2020
Why does England’s biggest clubs are sponsored by a multinational you’ve never heard of
Why does England’s biggest clubs are sponsored by a multinational you’ve never heard of
Partnerships between Mondelēz and English clubs involve commercial, social, strategic and image benefits
Theodoro Montoto
Oct 13, 2020
The Atalanta plan to build loyalty among children
The Atalanta plan to build loyalty among children
Italian team presents interesting actions aimed at retaining and retaining the fans of Bergamo
Theodoro Montoto
Oct 11, 2020
The marketing strategy that drives Red Bull to invest in football
The marketing strategy that drives Red Bull to invest in football
Find out what the energy company looks for when dragging its wings for sport, and especially for football
Theodoro Montoto
Oct 6, 2020
Rebranding: the logos revolution in French football
Rebranding: the logos revolution in French football
Why do French clubs (and Ligue 1) invest in changing their visual identities?
Theodoro Montoto
Oct 3, 2020
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