From GenieTalk to O Genie
Story of a voice-activated travel buddy
GenieTalk was founded by Vivek, Ankit and Santosh with a vision to use technology to help everyone have a memorable trip, just like how Ankit did back in 2015 (Read here).
The task here was to design a global, forward-thinking brand with the target groups as millennials and the younger generation.
Meet Genie
Genie is the first ever voice-activated travel buddy. Genie doesn’t just simplify the steps involved in travelling –it uses conversational AI to understand you and give you a whole new way of doing things. All you have to do is talk to it.
Here is the journey from AI-powered personal assistant to Virtual Travel Buddy.
Step 1: Positioning
Step 2: The name
Step 3: Identity
Step 4: Communication tone — First-person (Genie’s voice)
My creators are very passionate about travelling, and believe that technology can really help people travel more- if only it could learn the human way of doing things. The vision they have is one of an effortless world- where everything doesn’t seem like a task. A world where one can simply talk to a machine, like one would to a friend, to get things done. So they created me- an AI being.
“Its always a pleasure to work with like-minded people, the entire team helped us add value and a different perspective to the product vision. The entire time when we build the product together will stay with us and the team always, and O Genie would be something we all created together.” — Founder, GenieTalk
