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Brain Traffic + Content Strategy
Musings and insights from Brain Traffic’s top content strategists.
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How to Build Your Community of Practice
How to Build Your Community of Practice
More than a meetup, a content strategy community of practice gathers regularly to exchange ideas, ask questions, and build out their shared
Brain Traffic
May 30, 2019
Content Strategy Is Boring (and That’s OK)
Content Strategy Is Boring (and That’s OK)
Creativity might help your content, but not so much your content strategy. Strategies are a place to be clear, concise, and … boring.
Brain Traffic
May 16, 2019
How To Embrace (and Gently Encourage) the Content Audit
How To Embrace (and Gently Encourage) the Content Audit
Rolling content audits are ideal. Only problem? Getting others to do their part. Here’s how to keep folks motivated to keep their content…
Brain Traffic
Apr 11, 2019
How to Plan Your Content Ecosystem Mapping Project
How to Plan Your Content Ecosystem Mapping Project
If you’re ready to conquer content chaos and map your content ecosystem, you’ll need a project plan for bringing the right people on board…
Brain Traffic
Mar 1, 2019
Two Things Every Content Strategy Needs
Two Things Every Content Strategy Needs
Are your “business goals” meaningless and your “user needs” useless? The more specific you get, the better your content strategy will be.
Brain Traffic
Jan 24, 2019
Ten Years Later: The Discipline of Content Strategy
Ten Years Later: The Discipline of Content Strategy
Kristina Halvorson reflects on the process of writing her seminal article and the people who made it possible.
Brain Traffic
Dec 19, 2018
How to Hire a Content Strategist
How to Hire a Content Strategist
Trying to find the right candidate for your content strategy job? Learn what to look for, where to recruit, and how to screen for success.
Brain Traffic
Dec 7, 2018
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