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Brand Artist
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GAMIFY YOUR BRAND
GAMIFY YOUR BRAND
Are you a fan of Minecraft or Super Mario? What is the average number of hours you spend per day on your favorite games? It is hard to pull…
Nguyet Nguyen (Azurie)
Nov 26, 2023
FESTIVE BIG: A BET ON SEASONAL CAMPAIGNS
FESTIVE BIG: A BET ON SEASONAL CAMPAIGNS
People spend more heavily during holidays. Trends can go upwards or downwards year over year but the peaks of the spending curves never…
Nguyet Nguyen (Azurie)
Sep 15, 2023
NOSTALGIA MARKETING — RETRO SUCCESS FORMULA
NOSTALGIA MARKETING — RETRO SUCCESS FORMULA
Authors: Nguyen Nguyet
Nguyet Nguyen (Azurie)
Aug 8, 2023
Story 3 (Final): Brand innovation — Top winning secrets of game changers
Story 3 (Final): Brand innovation — Top winning secrets of game changers
How to create innovation not as out of fortune
Brand Artist
May 20, 2019
Story 3 (Part 2): BRAND INNOVATION — Top winning secrets of game changers
Story 3 (Part 2): BRAND INNOVATION — Top winning secrets of game changers
#Secret 2: Nirvana — The secret of immortality in brand innovation
Brand Artist
Apr 24, 2019
Story 3 (Part 1): BRAND INNOVATION — Top winning secrets of game changers
Story 3 (Part 1): BRAND INNOVATION — Top winning secrets of game changers
How to create brand innovation
Brand Artist
Apr 16, 2019
Story 2: WHO ARE YOU? Consumer segmentation — Fallacies of Traditional Approach in 4.0 Era
Story 2: WHO ARE YOU? Consumer segmentation — Fallacies of Traditional Approach in 4.0 Era
Formula to design your lean consumer segmentation in 4.0 era
Brand Artist
Apr 3, 2019
Story 1 (Summary): Brand love at 1st sight (time)
Story 1 (Summary): Brand love at 1st sight (time)
4 steps to make consumers fall in love with you brand at 1st sight (time)
Brand Artist
Mar 20, 2019
Story 1 (Part 4): CHECKMATE — How to get your brand sold?
Story 1 (Part 4): CHECKMATE — How to get your brand sold?
Formula of successful brand positioning from day 0
Brand Artist
Mar 15, 2019
Story 1 (Part 1): LOVE AT FIRST TIME (SIGHT) BRAND EXPERIENCE — Does it really exist?
Story 1 (Part 1): LOVE AT FIRST TIME (SIGHT) BRAND EXPERIENCE — Does it really exist?
4 components to design your brand experience
Brand Artist
Mar 10, 2019
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