Design and branding have profoundly changed. We cannot predict and control everything anymore. For brands to be flexible, resilient, and future-proof, they have to behave less as architecture and more as biology. Think of it as a Brand Ecosystem.
Note from the editor
Design and branding have profoundly changed. We cannot predict and control everything anymore. For brands to be flexible, resilient, and future-proof, they have to behave less as architecture and more as biology. Think of it as a Brand Ecosystem.
There are already too many products nobody needs and brands nobody believes in. If you want to create another, you better do it right. BrandEcosystemDesign.com