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The Secret of Brand Positioning Lives in the Food Court
The Secret of Brand Positioning Lives in the Food Court
How a CEO muddled his brand by putting a cheesesteak on the menu.
Bruce Miller
Aug 28, 2020
Your Path to Becoming a Brand Strategist Might Involve a Camel
Your Path to Becoming a Brand Strategist Might Involve a Camel
Why successful brand strategists bring an odd mix of data analytics, poetic instincts, and psychic powers to the job.
Bruce Miller
Aug 28, 2020
The Six-Second Test for Brand Effectiveness
The Six-Second Test for Brand Effectiveness
If market researchers invented a Rorschach test for brand effectiveness, it might look like a highway sign. Brand positioning explains why.
Bruce Miller
Sep 8, 2020
Brand Positioning: A Brief History
Brand Positioning: A Brief History
If you want to become a lawyer, you start with the Magna Carta. As a budding brand guru, it helps to know your Mad Men history.
Bruce Miller
Sep 9, 2020
Connecting to Your Target Customer
Connecting to Your Target Customer
How to Align Your Start-up to the Customer Most Likely to Buy Your Product
Bruce Miller
Sep 9, 2020
Position Your Brand in Seven Easy Steps
Position Your Brand in Seven Easy Steps
Differentiate Your Brand in a Crowded Marketplace using the Brand Story Workshop.
Bruce Miller
Sep 9, 2020
How to Succeed at the Name Game
How to Succeed at the Name Game
More science than art — here’s how to select the perfect business name when every domain is taken.
Bruce Miller
Sep 11, 2020
On Your Marks, TRADEMARK!
On Your Marks, TRADEMARK!
When to apply for a trademark, and doing it without a lawyer.
Bruce Miller
Sep 11, 2020
Create a Love Relationship with Your Customers
Create a Love Relationship with Your Customers
How to Build a Brand Story Platform to Create a Consistent and Engaging Customer Experience
Bruce Miller
Sep 14, 2020
Develop Your Brand Superpower: The Elevator Pitch
Develop Your Brand Superpower: The Elevator Pitch
If an elevator pitch in the men’s room can launch a tech company — a three-minute pitch can boost your brand, too!
Bruce Miller
Sep 15, 2020
How to Create a Sophisticated Logo on a Shoestring Budget
How to Create a Sophisticated Logo on a Shoestring Budget
This step-by-step method will create a logo that drives your brand story- just like working with a big bucks agency.
Bruce Miller
Oct 9, 2020
Marketing got you stumped? Start with Touchpoints.
Marketing got you stumped? Start with Touchpoints.
To get your startup off the ground, you don’t need analytics — just an engaging brand story and a small universe of touchpoints.
Bruce Miller
Oct 10, 2020
Build a Brand-Driven Web Site in Four Easy Steps
Build a Brand-Driven Web Site in Four Easy Steps
This shoestring approach turns your three-minute pitch into a Web site that engages customer desire.
Bruce Miller
Oct 9, 2020
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