Marketing

EtisalatNigeria now 9mobile

Troubled telecom company, Etisalat has changed its brand name to 9Mobile.

Fanta,Sprite Saga: Matters Arising

A Catholic Parish in a suburb in Ikeja, Lagos, started its Children’s Mass in the later part of 2016. To liven up the solemn celebrations, every Sunday the church offers the young attendees biscuits while winners of a Bible quiz competition, also held during the Mass…

Cola War intensifies: Coca-Cola, 7up slash prices

Brand war has heightened in the Cola drink market forcing 7up and Coca-Cola Plc, to slash their prices by…

Insight Redefini, to launch Power of One in Nigeria

Insight Redefini Group, a member of Troyka Holdings’ Group is set for a formal launch of the “Power of One” in Nigeria.

Insight Redefini comprises of six integrated marketing communication companies namely; Insight…

Cowbellpedia earns Promasidor ‘Best Company in Education’ Award

Chain Reactions now Edelman affiliate in Nigeria

Following a one-year strategic partnership, Nigeria’s Chain Reactions, a foremost PR outfit, has become the exclusive affiliate of Edelman, a leading global communications marketing firm of South-Africa origins.

Public Relations consultants mourn late Osita Ike

The Public Relations industry in Nigeria has been thrown into mourning following the death, recently, of one of its vibrant members, Prince Osita Ike, principal consultant of Oyster St Iyke Limited, a PR firm.

Brand extensions: Is Orijin Zero a worthwhile gamble?

Buoyed by the commercial success of Orijin, Guinness Nigeria Plc , in March, 2016, introduced a brand…

Tony Agenmomen emerges new President of NIMN

Tony Agenmomen has emerged the new President of the National Institute of Marketing of Nigeria(NIMN) at the…

Ota may become Nigeria’s Silicon Valley

* As Ogun School produces winners Of 2016 Cowbellpedia competition

Very soon, Ota, a small town in Ogun State will become Nigeria’s Silicon Valley. The town has produced many young…