6 Ways to Create a Brand Strategy that Wins In 2018
If you don’t give the market the story to talk about, they’ll define your brand’s story for you. — David Brier
Building a brand strategy is more than just creative eye catching banners and design logos in order to attract the customers to align with your company. With increasing competition in the market, the sole focus of any business should be to adapt itself to the changing marketing trends. Customer is the king and therefore it is important to work according to their requirements and needs.
A brand is a personality that identifies a product, service or company, including a name, term, sign, symbol or design. A brand also represents the relationships between customers, staff, partners, investors, and so forth. (Source — Boundless)
What can make a business stand out in the crowd in 2018 is their ability to think out of the box to be able to satisfy the customers in the best possible manner.
Here are a few exquisite tips which you can follow to boost your business and create a brand strategy that wins in 2018:
- Increased personalization to enhance customer engagement and interaction.
With increasing social media platforms, customers expect companies to be more user friendly and responsive. Hence, promote your brand in such a way that it focuses on other aspects than sale. Ultimate aim of your success will be to create meaningful relationships with your customers. Work towards making a unique place for yourself amongst your competitors to increase your share of loyal customers. You can organize several polls, fun activities, questionnaires to keep the users engaged.
2. Interesting viral videos to advertise your brand in an effective manner.
This is one of the most crucial aspects for building an effective brand strategy. Short, crisp and precise videos are a way to educate customers about the core values of your brand. About 87% of marketers are using video content in order to sell their products and services. (Source — Digital Ready)
It can be a great advertising method if you are planning to grow your business by leaps and bounds. Instagram stories, youtube can help customers to know about your services and products better. You can interact with them on regular basis by creating engaging stories that revolve around your products and services.
45% of people spend more than an hour on Facebook or Youtube videos everyday. (Source — WordStream)
When looking to implement video for your brand strategy, it’s important to note that one needs to outline the scope. Firstly ensure to look for functions of the business that will be using the video and whether the assets will be used internally, externally, or both.
The image below gives a preview of ways to outline the video topics and types you could create for your brand.
3. Using social media platforms to resolve the issues of your customers efficiently.
Bridging the chasm between potential and loyal customers is possible only if you are keen to connect with them in a more real way. In this age of innovation, nothing can be more important than nurturing relationships with your customers. Positive word of mouth is all you need to achieve indefeasible feats in your business. Hence, customer focused culture should be your priority.
Facebook chatbots and live chat options can play an instrumental role in transforming the way your brand will be perceived in the market. Make use of these platforms to communicate with your customers and handle their queries in a much efficient manner.
Digital marketing is becoming more personal with organizations establishing deeper, more personal connects with their customers. Here’s how a Digital Marketing Playbook can help you to effectively create, plan and execute a brand strategy on the digital platform.
4. Influencer Marketing is the next thing on the list.
Influencer marketing allows you to collaborate with the big brands and individuals who are already established in the market with a great social media following. The best part is that they already enjoy their share of credibility and popularity with the consumers. But it can only lead to fruitful results if you have a wholesome approach to finding the right influencers for your business. After all, your ultimate goal is to drive more conversions to create your own target market.
Here’s an example of influencer marketing through Instagram.
5. Participating in various group discussions and podcasts to know your customers better.
Keeping in pace with what interests your customers is what can drive your business to achieve great heights. Hence, always be well aware of the changing dynamics of your industry so that you have a fair idea of where you need to improve. Don’t be afraid to make changes in your existing plans if they don’t yield appropriate results. Participating in conferences, meaningful events will give you an edge over your competitors.
6. Creating social media content that can make a difference.
Social media content can play an extremely important role in driving more traffic to your business. You can tempt your customers with attractive visuals and engaging content. Create content that adds value to your brand identity so that you reach other to your customers in a better way.
Here’s a great example of how airbnb managed to communicate it’s brand’s values visually.
In a nutshell, these effective brand strategies can help you with building customer relationships on a ground level. All you need to keep in mind is that building a brand takes time and you need to be patient for the positive outcome.
Your Brand is what other people say about you when you’re not in the room. — Jeff Bezos, CEO, Amazon.
