Using Boredom as Fuel to Creativity

Sam Taylor
Brave People /Tribe
4 min readMar 20, 2024

In a world constantly buzzing with stimuli and information, boredom often gets a bad rap. However, what if we told you that boredom could be the secret ingredient to unlocking your full creative potential in graphic design? And think about it — when was the last time you were bored? If you can’t recall this moment, then my bet is, it’s time to de-stimulate.

In this blog, we’ll explore how leveraging boredom can transform your approach to graphic design, turning seemingly dull moments into opportunities for inspiration and innovation.

Mistaking Busyness for Productivity + Boredom for Laziness

From the moment we are beginning to work, we are programmed to believe that the more work we have on our plate, the more producive or even successful we are. This may be one of the biggest lies that we’ve been told. In fact, it begs the question — what is success? This question is specific to you, and only you. If success looks like having a long to-do list, then being busy is probably what you are longing for. Which is why often times, when we are bored, we equate those feelings to laziness. “I am not doing anything, I am being lazy. I need something to do.” But do we? Or is this just a distraction. If we can take the spare time we have to dig into creative ways of expressing ourselves, or better yet, using that time to let new ideas flow, we would probably reevaluate our meaning to being productive vs lazy.

Embracing the Blank Canvas

Boredom is like a blank canvas waiting for our touch. When you find yourself stuck in a rut, use this time as an opportunity to reset and approach your work with a fresh perspective. I always remind myself to take a step back, detach from the project at hand, and allow my mind to wander. This mental freedom often leads to the new unique ideas and unexpected creative solutions — or sometimes, it’s just rest. A seemingly boring moment can become a breeding ground for innovative design concepts, as your brain begins to connect unrelated dots and unveil novel possibilities.

Mindful Observation and Inspiration

Boredom can be a powerful tool for honing your observational skills. Instead of mindlessly scrolling through social media or seeking instant gratification, take a moment to observe the world around you. Whether it’s a walk in the park, people-watching at a café, or simply staring out the window, these moments of idleness can become wellsprings of inspiration. We always think about finding design inspiration from the internet, but the physical world can take us to interesting places as well. By paying attention to details and absorbing the nuances of your surroundings, you can gather a rich tapestry of ideas that may find their way into your next design project.

The Power of Rest for Creative Rejuvenation

In our fast-paced society, the value of rest often goes overlooked. Boredom can be a signal from your mind and body that it’s time to recharge — similar to getting sick. Rather than resisting it, use these moments as an opportunity for creative rejuvenation. Take a power nap, indulge in a hobby unrelated to design, or simply let your mind wander without a specific goal. By allowing your brain to rest, you open the door to subconscious connections and innovative thoughts that may have been stifled in the hustle and bustle of daily life.

Embracing Constraints and Fostering Innovation

Boredom often arises when faced with constraints or limitations. Instead of viewing these restrictions as hindrances, see them as opportunities to push the boundaries of your creativity. Recently, I listened to a podcast where Billie Eilish talked about writing music for movies/projects being easier than for her own albums. This is because she has constraints to work inside, and she can’t push the boundary on. Embrace the challenge of working within constraints, as it forces you to think outside the box and find inventive solutions. Constraints can be the catalyst for breakthroughs, sparking a level of innovation that might not have been achieved in the absence of limitations.

In the ever-evolving landscape of graphic design, learning to harness the power of boredom can be a game-changer. By approaching moments of monotony with an open mind, you transform what might have been perceived as unproductive time into a breeding ground for creativity and innovation. So, the next time you find yourself twiddling your thumbs, don’t resist the boredom — embrace it as a key that unlocks the door to your creative genius.

That’s it for this one, but I would love to know how you look at the relationship between boredom and creativity below. Be sure to follow along our Instagram and TikTok for more inspiration and tools coming your way!

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