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How the BT Business Community offers us a digital first approach to design and customer service.

How the BT Business Community offers us a digital first approach to design and customer service.

Jennifer Tierney, Content Design Manager, talks about how our BT Business Community is a digital tool we can use to impact our customers…
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BT Business Design
Creating a culture where your Content team can thrive

Creating a culture where your Content team can thrive

Darcey Taylor, Content Design Manager shares how she approaches managing a team of content creators. And how you can get the best from your…
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BT Business Design
Accessibility in Content Design: Understanding visual impairments

Accessibility in Content Design: Understanding visual impairments

Content Designer Amelia Cooper highlights the importance of designing accessible content, in this article she considers visual impairments…
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BT Business Design
Unlocking creativity: Integrating GenAI in our early design discovery

Unlocking creativity: Integrating GenAI in our early design discovery

Product Design Specialist Suraj Soren dives into the world of GenAI and explains how he and his team are starting to use Gen AI in the…
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BT Business Design
How to successfully navigate the content review minefield

How to successfully navigate the content review minefield

BT Business Content Design Chapter Lead Tony Curtis shares his advice on how to navigate content reviews pain free.
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BT Business Design
Beyond user interviews: Personal letters as a qualitative research tool

Beyond user interviews: Personal letters as a qualitative research tool

BT Business User Research Specialist, Lakshmipriya explains how rethinking research methods opened up a whole new world of customer…
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BT Business Design
Understanding Content Design: what is it and how to get started

Understanding Content Design: what is it and how to get started

Content Design Manager, Darcy Taylor helps demystify the world of content design and shares her top tips for getting started in the…
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BT Business Design
Deep Sharma on super charging conversion rates with strategic calls to action

Deep Sharma on super charging conversion rates with strategic calls to action

Deep Sharma, BT Business Content Designer takes us through how with a little strategic thinking he super charged calls to action (CTAs)…
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BT Business Design
Eunice Alves on settling into the Design Ops team

Eunice Alves on settling into the Design Ops team

Eunice Alves shares her journey as a Design graduate in BT Group’s Business Design team.
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BT Business Design
Practicing content design with inclusivity in mind

Practicing content design with inclusivity in mind

As our societies and industries continue to advance into a digitally-led era, the value of user experiences has never been more important.
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BT Business Design
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