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Design Process

EE Design Team

Stories from the people designing personal, simple, and brilliant digital experiences at BT

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Design Process

Jeanette Clement in EE Design Team

Service designers running a training session, they are mapping a service blueprint on a large window with a group of colleagues.

Improving communication and efficiency with service blueprint mapping

Lisa Kennedy in EE Design Team

In an office, 3 user researchers are watching a live video feed attached to the wall. On the feed is a split screen, showing 2 users interacting with new digital products and describing their experiences (their faces are blurred) The researchers have pens and post-it’s in front of them as they take notes.

Returning to in-person research: launching our best in-class user research lab

Jas Nijhar in EE Design Team

An image of BT Design’s ‘Build, Measure, Learn’ canvas.

Why is it important to identify user needs?

Jasmir Nijhar, Specialist User Researcher at BT, has a new…

Zoe Seaman in EE Design Team

A Mural board outlining the areas of collaboration, improvement and difference.

Closing the gaps: My first 30 days as DesignOps lead

Zoe Seaman is Head of Design Operations at BT and…

Kim Porter in EE Design Team

A multicoloured leaderboard shows how well each tool performed against specific measures, all organised by research question. Tool C did the best, taking first place in 5 categories out of 9. Tool B came second, and Tool A came last.

Welcome to the research tool Olympics 2021: our hunt for the best of the best

Matt Gottschalk in EE Design Team

How we created a Design Operations team in BT Design — Part two

Wendy Ingram in EE Design Team

Measuring user experiences — an interview with Toby Yakubu-Sam

Andy Ireland in EE Design Team

The importance of naming services after user goals

Abby Cecily Smith in EE Design Team

An image of a whiteboard containing post-it notes listing what makes a good or bad onboarding experience.

Empathy, onboarding, and design operations

Design operations manager Abigail Smith introduces the work…