Manage Your Online Presence with These Helpful Tools
How to use Cloud Cannon, Buffer, Adobe Spark and iMovie to streamline your online marketing operations
Whether you’re a large or small business, building a strong online presence is essential. The internet is the first place people go when they’re in need of a product or service so it’s important that what they find is representative of your brand.
Over the past two months, my team has been helping small businesses establish an online presence. Whether they’re a small company with 1–10 employees, or individual creators, there are four tools we have used to help them grow awareness for their brand.
CloudCannon
Online presence starts with a website so this is our first step. Recently, we have been using a platform called CloudCannon.
Cloudcannon allows us to build eye-catching, custom websites that are easy for clients to edit on their own. With CloudCannon, you can easily update content inline and see exactly how it will look when it’s published. This way you can edit confidently and improve your website as inspiration strikes, which will keep your website up-to-date & reflective of your newest products and/or service offerings.
Here’s a short video that provides an overview of how easy it is to update website content using CloudCannon.
Buffer
After you have a website, the next step is getting eyes on your content. There’s no better and cheaper way to do that than social media. A strong social media presence is essential in today’s marketplace and tools like Buffer help you manage it.
Buffer is a smarter way to share content on social media. It acts as your social media assistant, organizing and scheduling your posts. Your updates will be added to your Buffer queue and it will be posted for you & spaced out over the day — and at the best times!
This helps you reach your audience when they’re most active online. It also allows you to get a better understanding of who’s engaging with your posts so you can better communicate with your followers and customers.
Below is a quick video about Buffer’s platform. It does a good job of highlighting the benefits of Buffer but also hits on a couple of the limitations.
Adobe Spark
Adobe Spark makes it easy for anyone to transform their ideas into stunning visual stories. Whether you’re posting to social media, creating an infographic for a blog post, developing a landing page or making a video — all of it can be accomplished in Adobe Spark. And best of all, it’s free!
Adobe Spark is a very powerful content creation tool. There are three different types of content that can be created with it — Spark Post, Spark Page, and Spark Video.
- Spark Post: this feature provides the perfect size graphic for several different post types including Facebook, Twitter, and other social media platforms. It also provides themes for posters, advertisements, and profile covers.
- Spark Page: this feature lets you create dynamic webpages. They’re a perfect way to tell engaging visual stories. The best part, Adobe Spark has an extensive collection of royalty-free images that you can use. It also allows you to easily upload your own images. I created this webpage after a trip to Singapore. It was the first time I ever used Adobe Spark and it took me under 10 minutes to make. The top image is mine and the others are royalty-free images I found in Adobe Spark’s collection.
- Spark Video: this feature makes it incredibly easy to make professional videos. You don’t need a ton of experience like other platforms and Spark provides a lot of videos to serve as inspiration. These other videos are from other Spark users and really help get the creative juices flowing!
Adobe Spark also allows you to create beautiful branded marketing materials for your company. Check out this post to learn more!
Here’s a quick promo video that will show you the power of this free tool. I highly suggest you check it out. Everyone I have introduced to this tool is blown away with what they’re able to create.
iMovie
Video content is so important for businesses to use to grow awareness for their brand — it’s one of the most engaging forms of content. Now, with tools like iMovie, it’s easy for small businesses to make eye-catching videos that tell their brand’s story.
Recently we have been helping a lot of our clients use both Adobe Spark & iMovie to generate more engagement on their social channels and it’s not hard to do. Check out this post for some tips and tricks so you can start using iMovie today!
Thanks for Reading!
There are new technologies emerging every day that make it easier to run a business and manage your online presence. Hopefully this post has helped you find some tools that will help you & your business. If you have any questions, or any technologies that have really helped you, leave a comment. I would love to hear what helps you manage the crazy world of the internet!
If you want to find out how my team helps small businesses and individual creators, check out these posts:
