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Sleeve sponsorship & 19 other ways sports clubs can cash in on the brand value of their social…

Sleeve sponsorship & 19 other ways sports clubs can cash in on the ...

Following the FANtastic response to our 20 creative social video drills blog post, our latest scouting report features a different squad of…
Go to the profile of Simon Bibby
Simon Bibby
Guinness plans to be ‘the most popular beer in the world’ but it can’t rely on TV to get there

Guinness plans to be ‘the most popular beer in the world’ but it ca...

Guinness is working on a plan to become ‘the biggest beer brand in the world’ through social and digital channels in the hope that it can…
Go to the profile of Simon Bibby
Simon Bibby
Burst Insights selected in KPMG Shift 100

Burst Insights selected in KPMG Shift 100

The Shift 100 has been created by KPMG to identify 100 businesses who have made an impact in their industries. Burst Insights are excited…
Go to the profile of MichaelLitman.ETH
MichaelLitman.ETH
🏆🎥⚽️ A Social Video Victory For BT Sport 🏆🎥⚽️

🏆🎥⚽️ A Social Video Victory For BT Sport 🏆🎥⚽️

tl;dr BT Sport generated a 1730% increase in interactions compared to all time on their Twitter social video content around FC Barcelona’s…
Go to the profile of MichaelLitman.ETH
MichaelLitman.ETH
[slideshare] 20 Creative Things All Sports Clubs Should Be Doing With Social Video

[slideshare] 20 Creative Things All Sports Clubs Should Be Doing Wi...

Following the FANtastic response to the #fanengagement social video tips we posted all last week, we have pulled them all together in this…
Go to the profile of Simon Bibby
Simon Bibby
20 Premier League social video drills every sports club should practice to boost fan engagement

20 Premier League social video drills every sports club should prac...

For the first edition of Putting a Price on Social Video we analysed 1,000 top performing videos across all 20 clubs that competed in the…
Go to the profile of Simon Bibby
Simon Bibby
#IBRAGRAM takes player/fan engagement to another level on Instagram

#IBRAGRAM takes player/fan engagement to another level on Instagram

What better timing for man of the moment Zlatan Ibrahimovic to take over control of Manchester United’s Instagram account with #IBRAGRAM…
Go to the profile of MichaelLitman.ETH
MichaelLitman.ETH
Will Live Match Streaming Boost The Bottom Line Of Sports Clubs?

Will Live Match Streaming Boost The Bottom Line Of Sports Clubs?

The rise in live video streaming capabilities and consumer popularity has seen all the major social media platforms scrambling to sign…
Go to the profile of Simon Bibby
Simon Bibby
Ten reasons why sports clubs will make money from social video in 2017

Ten reasons why sports clubs will make money from social video in 2017

2016 saw social video take centre stage in the content marketing strategies of sports clubs and sports affiliated brands. From the sublime…
Go to the profile of Simon Bibby
Simon Bibby
Printing the one thing more valuable than money

Printing the one thing more valuable than money

A mentor once told me there are three motivators that convert attention into action: money, fame and access. Today we officially launched…
Go to the profile of Simon Bibby
Simon Bibby
How To Get Your Hands On Our Sports Sponsorship Social Video Monetisation Report

How To Get Your Hands On Our Sports Sponsorship Social Video Moneti...

It gives me great pleasure to unveil the first instalment of our ‘Putting a Price on Social Video’ report series. Available to purchase at…
Go to the profile of Simon Bibby
Simon Bibby
Spencer FC’s manager: ‘YouTuber nets brands better value for money than Championship clubs’

Spencer FC’s manager: ‘YouTuber nets brands better value for money ...

The manager for YouTube football personality Spencer FC believes the online star’s reach on social media offers sponsors better value for…
Go to the profile of Simon Bibby
Simon Bibby
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