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Business Change and Business Process

Talking About Business Change is Easy. MAKING Business Change is Not.

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Jeff Yablon in Business Change and Business Process

Dec 30, 2016

FAILURE !! (and winning from it)

Among other, far worse things, 2016 was the year of the media agency failure.

Jeff Yablon in Business Change and Business Process

Apr 19, 2016

Native Advertisements, Kim Kardashian, and the FTC

Journalism, Native Advertisement WIthout Disclosure, and the FTC

Jeff Yablon in Business Change and Business Process

Oct 23, 2015

YouTube Red: An Offer You Can’t Refuse

YouTube Red Makes You An Offer You Can't Refuse

Over forty years ago the Corleone family make a few offers that couldn’t be refused. This…

Jeff Yablon in Business Change and Business Process

Dec 13, 2013

Add Ads Using Google Adsense to Add Influency

Regular readers realize (radically): really, reality rocks.

Sorry about that; I was getting all alliterative writing the Optimization elements of this piece, and couldn’t stop.

Jeff Yablon in Business Change and Business Process

Aug 2, 2013

What Exactly IS an ‘e-Book’? (Truth About Content Marketing)

E-Books, Content Marketing, Influency, and Broad Definitons

Jeff Yablon in Business Change and Business Process

Jun 14, 2013

Advertising Content Has An Effect and Is Effected In Return

Let’s take a look at how advertising really works. And let’s look at it from a slightly different angle than you’ve probably ever considered.

Jeff Yablon in Business Change and Business Process

May 29, 2013

Again? Google Alters Search Rules, and Influency … Changes

He’s baaaaack. And Google’s Search Spam God Matt Cutts is NOT messing around.

Last week, Google rolled out yet another change to the way it sees web sites and the content on them. This wouldn’t be worth…

Jeff Yablon in Business Change and Business Process

Mar 25, 2013

Are You More Like Google, or Amazon?

Google, Amazon, or Apple: What Kind of Long-Tail Marketer Are You?

It’s occurred to me that there are three big driving-the-way-the-Internet-works companies left…

Jeff Yablon in Business Change and Business Process

Mar 14, 2013

Google Reader, RSS, Content: The Death of an Old Friend

Google Reader Dies. Will RSS Die With It?

Jeff Yablon in Business Change and Business Process

Nov 8, 2012

It All Comes Down To Marketing (Why Can’t Sally Negotiate?)

If you know me, or read my words here with any regularity, you know that I tend to say what’s on my mind. Political Correctness leaves me cold, and I truly believe that we’ve become far too genteel a society — or at least spend…