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Elvis Costello

Business Change and Business Process

Talking About Business Change is Easy. MAKING Business Change is Not.

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Elvis Costello

Jeff Yablon in Business Change and Business Process

Dec 5, 2011

More on The Marketing Genius of Elvis Costello, Businessman

Elvis Costello and Seth Godin aren’t usually spoken of in the same sentence. Pay attention:

Last week I suggested that unless he’s a real altruist Elvis Costello is a marketing genius. Over the…

“STEAL THIS ALBUM” (Elvis Costello)

Artists make money by selling their art. Or maybe they make money by performing it. Or selling merchandise. Elvis Costello says his art costs too much, and you shouldn’t pay for it.