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Jc Penney

Business Change and Business Process
Business Change and Business Process
Talking About Business Change is Easy. MAKING Business Change is Not.
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Go to the profile of Jeff Yablon
Jeff Yablon in Business Change and Business Process
Apr 20, 2012

At Home Depot, a Touch of Black-Hat SEO with Your New Hammer

And like a puff of smoke, Home Depot’s Web Site is all but invisible in Google.

Last year, JC Penney found themselves penalized by Google. Penney’s Search Engine Optimization had become too…

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Go to the profile of Jeff Yablon
Jeff Yablon in Business Change and Business Process
May 27, 2011

Matt Cutts Lifts JC Penney Bad SEO Penalty (Really, Google?)

Don’t say I didn’t tell you so.

In February, when Google hit JC Penney with the Search Engine Invisibility bomb to punish them for employing Black-Hat SEO techniques, I applauded, but I’ve also…

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Go to the profile of Jeff Yablon
Jeff Yablon in Business Change and Business Process
Feb 16, 2011

Does Google Forget? On Search Engine Optimization Penalties

With Search Engine Optimization more and more becoming the most important business change you can put in place, you know you’d better do it the right way. And although Google admits they even they don’t know the best way to do…

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