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Lee Odden

Business Change and Business Process
Business Change and Business Process
Talking About Business Change is Easy. MAKING Business Change is Not.
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  • Lee Odden
Go to the profile of Jeff Yablon
Jeff Yablon in Business Change and Business Process
May 16, 2013

Lee Odden: OPTIMIZE! (Content Marketing, SEO, Social Media)

In case you’ve somehow missed this, we’re big believers in Search Engine Optimization. Let me be blunt: remove the “it’s snake oil” part of the conversation (and it isn’t), and the simple truth is that if you don’t optimize…

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Go to the profile of Jeff Yablon
Jeff Yablon in Business Change and Business Process
Mar 2, 2012

Business Consulting, Technology, Art Vs. Science, SEO

The other day, Lee Odden, a marketing consultant who I’ve mentioned here a couple of times, wrote a post on a topic I’ve been talking about for … well, for a pretty long time.

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