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Peter Shankman

Business Change and Business Process
Business Change and Business Process
Talking About Business Change is Easy. MAKING Business Change is Not.
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Go to the profile of Jeff Yablon
Jeff Yablon in Business Change and Business Process
Aug 3, 2010

Doing Social Media Is Like Being a Drug Dealer (Shankman)

It’s a simple idea, really: get peoples’ attention with a free offer, make yourself indispensable, add scarcity if you can, and they’re hooked. Social Media is just like dealing drugs.

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