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Seth Godin

Business Change and Business Process

Talking About Business Change is Easy. MAKING Business Change is Not.

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Seth Godin

Jeff Yablon in Business Change and Business Process

Jan 17, 2017

More Than Ever, IT’S THE TRIBE

This bespectacled, defolliculated man is a marketing genius.

Jeff Yablon in Business Change and Business Process

Apr 4, 2015

Making The Web Stupid

Seth Godin may tower over Will, The WordPress Helper, but the two action figures are kindred spirits (albeit with Will having matching socks, even if you can’t see them).

Jeff Yablon in Business Change and Business Process

Jan 16, 2014

The Influency Problem in Free WiFi

Free WiFi And Influency Don't Know How To Mix

I love free WiFi. I’m out a lot, and having recently given up my long-guarded unlimited data plan…

Jeff Yablon in Business Change and Business Process

Aug 9, 2013

If You’re Not The Customer, You’re The Product — Seth Godin

Here’s a fact: you’re either listening or talking, all the time. Every minute, every day, if you’re not the customer, you’re the product. And you need to decide, each minute (or however you break down the math, but you get the…

Jeff Yablon in Business Change and Business Process

Apr 16, 2013

Seth Godin, Low-Hanging Fruit, Marketing, and Influency

Who is this man?

I’d like to tell you that there’s an Answer Guy Action Figure, but alas, this follicly-challenged devil is one Seth Godin. Seth, who’s been mentioned more than a few times at Answer Guy…

Jeff Yablon in Business Change and Business Process

Jun 14, 2011

Great Marketing? Get Your Customers to Evangelize For You

I wasn’t thinking about Seth Godin when I got to Los Angeles for the Ph. D. robing of Dr. Barbara Yablon Maida. But a couple of evenings ago I found myself at a party attended by some very smart people. And talking about Answer…

Jeff Yablon in Business Change and Business Process

May 2, 2011

Seth Godin Found Osama Bin Laden

With Osama Bin Laden located and dead, you might wonder: what business change made it possible for us to find him after almost ten years?

Was it Twitter? No. Osama Bin Laden is no longer among the ranks of the breathing because of Seth Godin.

Jeff Yablon in Business Change and Business Process

Feb 7, 2011

“You Have Been Warned”

“You have been warned about this before. Please do not leave your link signature in all of your comments. I told you previously that it belongs in your profile.”

Jeff Yablon in Business Change and Business Process

Dec 23, 2010

Changing Norms: Handshakes and Twitter Pop Psychology

Hi! How Ya Doin’? <shake hands>

While some people refuse the handshake convention on germophobic grounds, there’s always some ritual that takes place when you meet a new person, or encounter…

Jeff Yablon in Business Change and Business Process

Nov 16, 2010

Seth Godin Is Back, And His Language Skills Are Unreasonable

Seth Godin is one smart dude. He’s one of the world’s most sought-after speakers and marketing gurus, and has, I’m not kidding, his own action figure. I’ve seen it.