Media

The Future Belongs to Premium Publishers That Control Ad Tech

It’s time to regain some semblance of control…

Both premium publishers and advertisers are finally waking up from the dystopian nightmare created by third-party ad…

The 4 Native Ad Mistakes Publishers Keep Making — And How to Avoid Them

We analyzed four common…

Word Of Mouth Still Rules The Marketing Roost Online

The power to influence action through advocacy still dominates.

Publishers regularly turn down campaigns from our advertising partners because they don’t view the…

Native Ads Will Democratize Advertising

Advertisers have everything to gain from the shift to native…

Sometimes All You Need To Do Is Ask People To Disable Ad Blockers

Do Advertisers Even Need Publishers?

It seems like advertisers are taking their inspirations elsewhere…

Late last night I found myself looking through Instagram. It’s something I do quite regularly, but this time, for whatever…

We’re Living In The World Wide Ad Honeypot

Even Pooh Couldn’t Stomach It.

What was once known as the World Wide Web has now evolved to become the World Wide Ad Honey Pot. What was once a beautiful and seamless delivery mechanism for information has now…