Digiday’s The Confessions is the Page Six of ad tech. You can’t help but take pleasure in the crass, gritty, and brutally honest…
Both premium publishers and advertisers are finally waking up from the dystopian nightmare created by third-party ad…
Over the last 8-years, advertising technology companies have largely been focused on optimizing Real-Time Bidding (RTB) paradigms and platforms to “maximize” the value of display advertising…