Digiday’s The Confessions is the Page Six of ad tech. You can’t help but take pleasure in the crass, gritty, and brutally honest…
Both premium publishers and advertisers are finally waking up from the dystopian nightmare created by third-party ad…
Publishers regularly turn down campaigns from our advertising partners because they don’t view the…
Many advertising technology companies have designed this industry to be confusing. Most of its profits are found in the margins of that confusion. But, ad tech doesn’t have to be as confusing as many have made it out to be…
It’s probably going to sound contradictory, coming from someone who founded an Ad Tech company, but the more I think about the ongoing dialog regarding ad blockers, the more I’m convinced that we’ve all missed the point. Surveys, reports, Twitter polls…