By All Measures

What is a device ID, what types are there, and why does it matter for advertisers? Read all about device ID’s in this post.

Get the most vital app metrics that allow you to measure and improve acquisition, engagement, retention, conversion, and app performance

How many mobile apps do you use regularly? Five? 15?

Part of our job as marketers is being curious. And staying relevant.

Deep linking refers to the action of delivering users to specific in-app content from wherever they are. Learn more in this post.

What are Smart Banners, and what benefits do they offer for marketers and consumers? Here’s everything you need to know.

What is mobile-first design, what are its principles and best practices, and how should you implement a mobile-first process? Find out here

Here are the most critical metrics and KPIs you should measure as an app marketer to keep your Gaming app engaging and profitable.

Discover what are Data Clean Rooms, why marketers need them, and how they’re going to dramatically affect our ability to measure campaigns.

This overview of incrementality testing for marketers offers practical tips on how to run an incrementality test and understand its…

Browse 100+ definitions and get yourself up-to-date with the latest digital marketing and mobile advertising jargon

An ad exchange is a digital marketplace, where advertising inventory is bought and sold.

Machine learning is one of those buzzwords that is often used, and sometimes abused…

Understand the key characteristics of hyper casual games well as global trends, monetization methods, and best practices

Understand Google Play and Apple requirements for app titles, and how to choose an eye-catching, searchable name to boost installs