HITS: How mCart and blockchain can be a game changer for Hollywood and the entertainment industry
HITS Fall: Four CEOs to Highlight Blockchain, Machine Learning
Last week Mavatar co-founder and CEO Susan Akbarpour spoke at HITS to exemplify some of the applications of the blockchain, using the mCart, the company’s blockchain-based technology poised to revolutionize influencer marketing at every level, including Hollywood.
Read: Can the mCart Blockchain Platform of Mavatar expand Hollywood’s Monetization of Intellectual Property?: an entertainment industry vet weighs in
The Existing Market is Missing the Mark
Among entertainment and technology heavy hitters, Akbarpour discussed how the movie industry is giving their lunch to ineffective “search.” She emphasized that consumer behavior has drastically changed because the proliferation of destination, significantly limited their span of attention. Thousands of stores, websites, mobile apps and even marketplaces are not and can’t be the first step in the “path to purchase” anymore.
Content Tied to Product Discovery, Product Discovery Tied to Monetization
Susan pressed that commerce has to revert the attention from “destination” to “context.” This fundamentally changes the way people shop, sell and advertise. If they can shop from content directly right when the content creates an emotional contention between products and consumers, influencing and process real-time information for them to buy, not only we helped consumers but also found an efficient way to monetize the content for content creators and better metrics for advertisers to accurately track their ROI of their advertising campaigns.
She explained how mCart, closing the gap between visual discovery to search in path to purchase. mCart can address an age old problem in Hollywood: how do you further monetize content when subscription models and push advertising are failing?
mCart Empowers Hollywood and the Entertainment Industry
mCart solution-as-a-service platform brings everything needed to maximize influencer reach, including the macro influencer such as movie industry. Creating mCarts to promote a film allows entertainment entities to maximize and track their influence to sales dollars, showcasing products placements in a movie or inspired by the setting or characters in the film. mCart is the turnkey solution that empowers the entertainment industry for true ROI that monetizes content in any medium: social media posts, video or print.
What is one of the most effective sales techniques? Make it easy for consumers to buy directly from the content they love. mCarts could be a one-stop shop for moviegoers to find everything they loved in a motion picture: from the clothing the characters wear to their furniture and cars.
mCart blockchain component can also turn the most complicated IP ownership agreements in the film industry to executable and observable smart contracts.
HITS Fall: Four CEOs to Highlight Blockchain, Machine Learning
CEOs from Mavatar, OTOY, Eluvio and Videocites will give attendees of the Oct. 4 Hollywood Innovation & Technology Summit (HITS) Fall event in Los Angeles new insights into how blockchain, automated machine-learning and video-based content identification are impacting the media and entertainment space.
The presentations from Susan Akbarpour, CEO and founder of Mavatarl Jules Urbach, co-founder and CEO of OTOY, Michelle Munson, co-founder and CEO of Eluvio, and Eyal Arad, CEO of Videocites, comprise one of two tracks of Entertainment Supply Chain Academy (ESCA) sessions during the afternoon, kicking off at 4 p.m.
Here’s a look at what to expect:
• In “Monetizing Content on an Omni-Channel Platform Built with Blockchain,” Akbarpour will walk attendees through how content producers, advertisers, retailers and others are using blockchain technology to more efficiently purchase content in today’s omni-channel marketplace.
• Urbach will make the case for GPU cloud rendering, which is increasingly becoming standard in media and entertainment industry workflows, thanks to dramatic increases in GPU performance over the past decade (including the release of the first commercially available ray tracing GPUs in 2018), in the presentation “RNDR: A Decentralized GPU Cloud for Next-Generation Blockchain Media.” Urbach’s session will look at the economies of scale and revolutionary production efficiencies that a decentralized GPU cloud provides.
• For “Revolutionizing Content Workflows with Blockchain Ledgers and Machine Learning,” Munson will lay out the foundational concepts of blockchain technology and smart contracts, and offer up an overview of the technical challenges of legacy content architecture. She’ll share how machine learning can reduce media distribution costs (without compromising quality) as well as how media workflows are being reinvented.
• In the presentation “Automated Content Protection, Analytics and Monetization Across Social Platforms,” Eyal Arad, CEO of Videocites, will explore automated machine-learning and video-based content identification for the discovery of IP across all social and video platforms. Arad’s presentation will tackle three topics in particular: anti-piracy and monetization, social media viewership analytics, and storage optimization of large video databases.
In total more than 1,000 senior studio executives and their technology partners attended last year’s HITS Fall, making it the largest industry conference of the season in Los Angeles. HITS Fall will also host membership meetings and technology briefings for both the Trusted Partner Network (TPN) and Entertainment ID Registry (EIDR).
HITS Fall is sponsored by Amazon Web Services, Box, Microsoft Azure, Ooyala, TiVo, Cognizant, DXC Technology, Gracenote, LiveTiles, ThinkAnalytics, Wasabi, Aspera, EIDR, MicroStrategy, the Trusted Partner Network, human-I-T, Zaszou IT Consulting, OnPrem Solution Partners, and Bob Gold & Associates, and is produced by the Media & Entertainment Services Alliance (MESA), in association with the Content Delivery & Security Association (CDSA), the Hollywood IT Society (HITS), the Smart Content Council and Women in Technology Hollywood (WiTH).
For more information about HITS Fall visit: HollywoodITSummit.com/Fall. Registration is complimentary to qualified end-users and MESA members. To become a MESA member contact Christian Calson at Christian@MESAlliance.org.
