Launching Data Visualization at Capital One

Kim Rees
One Design Community
2 min readApr 18, 2017

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I am elated to be joining Capital One as Head of Data Visualization! You may know of the data visualization firm I co-founded, Periscopic. There, I spent the past 13 years leading the data visualization and engineering efforts.

My emphasis on humanity in data is something I bring to Capital One. I feel very strongly that social progress is hinged on personal financial mobility. In fact, many of the ideals we strive for in this country — equality, health, safety, education — all start with financial mobility. I applaud Capital One’s efforts in this area and want to lend my skills to further this progressive approach.

One area I’m looking forward to with this new role is making data ubiquitous and just in time. With their forays into intelligent agents, Capital One models data ubiquity — a way of bringing information to the person where they are rather than requiring the person to go to a specific place to get it. The world of data is no longer limited to visual communication — it can be invisible, such as your electronic car key — and should allow things to just work.

Using data with empathy and decency is my passion.

Some areas where I hope to bring data-sensemaking are in fraud prevention, machine learning, AI agents, and generally finding ways to help people enjoy financial responsibility. Using data with empathy and decency is my passion, and it’s an approach Capital One shares. Data serves the people and can be a powerful tool when employed responsibly and with compassion.

Lastly, Capital One is a bank that fashions itself as a tech and data company. It retains its startup mentality, feverishly strives to enhance its customer experience, and seeks truth in its data to help people climb the financial ladder. It’s a company that operates on authentic kindness and positivity. That’s a culture I’m thrilled to join.

I look forward to sharing my observations and experiences in this new and fascinating territory. Please feel free to reach me at kim.rees@capitalone.com and Twitter. And to see what the Design team at Capital One is up to, check out Medium or its open positions.

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Kim Rees
One Design Community

human-centered technologist working to make the future of tech work for people