Effective tech strategies for boosting online sales in fashion retail
In the dynamic world of fashion, technology is a key asset for retailers looking to outshine their competitors. Let’s uncover some of the ways that fashion brands can elevate sales with Cappasity.
Incorporating immersive technologies into shopping
Customers can’t physically interact with products in the realm of online shopping. So, quality visuals and integrated immersive technologies are vital for the engagement and retention of fashion consumers. High-quality visuals not only present products in the best possible light but also create a sense of tangibility and realism, enriching the overall online shopping journey.
Virtual try-on and augmented reality experiences are revolutionizing the fashion industry by allowing customers to visualize how clothes will look without having to physically try them on. In addition, 360-degree product views and interactive catalogs empower customers to explore products from various angles, zoom in on intricate details, and gain a comprehensive understanding of the garments’ fit, texture, and construction.
Leveraging AI for personalization
E-commerce, like the fashion industry, is undergoing a significant change due to the rise of artificial intelligence, providing customers with higher levels of personalization. Through machine learning algorithms, AI can analyze large sets of consumer data to understand individual preferences, styles, and shopping behaviors. In turn, this can help brands to customize their offerings. Personalization ranges from basic product suggestions to AI-driven chatbots and assistants that can have meaningful conversations and carry out tasks, showcasing a wide array of impactful applications.
To give you an idea, Klarna’s recent study involving Gen-Z and millennials revealed that 23% expect to rely on AI for clothing suggestions tailored to their unique style and physique. Many leading fashion brands have already integrated AI into shopping experiences. For instance, Louis Vuitton’s LV Virtual Advisor utilizes AI to offer personalized product recommendations and customer service. This ensures that each customer’s journey is distinctive and exclusive.
How to outpace the online competition with Cappasity’s innovative solutions
Cappasity offers the first scalable solution for the fast production and easy embedding of 3D/AR content into websites, mobile apps, classifieds, and marketplaces. It includes the SaaS platform, the Easy 3D Scan software for content production, and API/SDK for integration scenarios. The Cappasity platform allows clients to create, analyze, and embed immersive content. The solution is widely used by brands from different industries to deliver immersive shopping experiences to their consumers.
The platform supports general content formats, including 3D models. So, if you have a ready-made 3D model of an item then you can upload it directly on the Cappasity platform with a couple of clicks. Once the 3D model is uploaded, you can embed it into your online catalog. Retailers can also activate the AR view for the 3D model to deliver an AR shopping experience on their websites with our player. Mobile users will be able to instantly launch the AR experience on their smartphones, while desktop users will only need to scan the QR code leading to the AR experience. QR codes are generated automatically by the platform and don’t require any additional effort on the client’s behalf.
We’ve also developed our proprietary data format, solving the problem of fast and affordable content production. The technology allows you to create AR Holograms of items without manual 3D modeling. You simply have to shoot a video and process it using the Cappasity Easy 3D Scan software. An AR Hologram is created within as little as 20 minutes, where it usually takes multiple days.
Click the “Cube” icon to activate an AR experience.
Cappasity AR Holograms provide animated views, allowing shoppers to see materials in movement and better envision how the desired items would fit. They can be used not only in e-commerce, but also in brick-and-mortar stores. Retailers can print QR codes redirecting shoppers to AR Holograms and add them to item tags for the realization of an AR-based shopping experience. The consumer simply needs to scan a QR code with their smartphone to explore a whole outfit or separate items in the surrounding environment. Using AR to view fashion pieces allows consumers to get a clearer sense of their real-life appearance, enhancing the shopping experience by making it more interactive and user-friendly.
What’s more, Cappasity’s enterprise clients are given access to an AI-based analytical system that allows them to study consumer behavior on a website or a mobile app. For example, Cappasity AI helps brands measure consumers’ engagement — they can track all consumers’ interactions with your 3D Views, like rotating items, zooming in, etc. Cappasity AI generates a heatmap (Zoom map) for every product, illustrating each customer’s interactions with product 3D Views. Using these heatmaps, you can conduct A/B testing to improve your product packaging by comparing and analyzing the reactions of different focus groups.
To leverage immersive technologies and AI-based tools into your brand’s strategy, contact our team at support@cappasity.com.
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