How fashion brands engage with customers through virtual stores
The intersection of fashion and technology has revolutionized the way brands interact with tech-savvy consumers in today’s rapidly-evolving digital landscape. The advent of virtual clothes has opened up an endless realm of possibilities, allowing fashion enthusiasts to explore and engage with innovative designs in a virtual space. Let’s explore how fashion brands are leveraging this technology to captivate tech-savvy audiences and learn how to join the party with Cappasity NFTs and virtual showrooms.
DKNY launched exclusive ‘Heart of New York’ virtual products
Aiming to connect with a wider global audience of gamers and fashion enthusiasts, DKNY recently introduced its ‘Heart of New York’ virtual products on Roblox. Inspired by DKNY’s Heart of New York line, the collection includes 20 items like jackets, handbags, and hats. These virtual DKNY products are available in various games, with the brand also providing a limited edition of 10,000 units for Roblox players to acquire. This move highlights the growing significance of virtual merchandise as an authentic and interactive method for brands to engage with the digitally-savvy audience.
Mango opened its first virtual store
Mango has launched its virtual store in the Roblox platform’s virtual Outfit Shopping Mall. Here, users can browse and buy Mango Teen digital clothing and accessories for their avatars. In addition to showcasing and retailing Mango Teen items virtually, the new Mango store serves as a hub for user engagement within the platform. Embracing a Mediterranean aesthetic, the store aligns with Mango’s New Med design concept, as seen in its physical outlets. This initiative underscores Mango’s aim of enhancing innovation and offering unique customer experiences, products, and services across physical, digital, and virtual platforms.
How Cappasity helps brands engage with consumers as never before
Cappasity is now working on a solution that will allow brands to launch an NFT-based loyalty program. Besides regular photos, videos, and text, a Cappasity NFT may grant access to immersive content, including AR and virtual try-on experiences. They can also include VIP perks and NFT holder benefits, such as runway show passes, backstage meet and greets with a brand’s designer, exclusive access to pre-sales of items, and more. Brands can add new content to NFTs even after their customer gets the token, meaning that the Cappasity NFTs will function as a new customer communication channel.
What’s more, any brand can now open its virtual showroom on the Cappasity platform at no cost. These showrooms actively engage customers with interactive product experiences through various formats such as 3D Views, 360 photos, 3D/AR models, and AR Holograms. Alongside exploring products, users can instantly make purchases by following links to the companies’ websites. So immersive showrooms will bring new customers to brands’ websites.
To launch your immersive showroom or an NFT-based program, feel free to contact our team at support@cappasity.com
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