How immersive experiences help brands create memorable events
Your next event must make a lasting impact if it’s to truly elevate your brand, drive leads, and forge lasting customer connections. This is where immersive technologies such as 3D and AR come into play. Let’s explore how immersive experiences help brands create memorable events and how Cappasity can be used for this purpose.
Using AR technologies to create memorable event experiences
Augmented reality merges the real world with digital elements, adding an interactive layer to our surroundings. The integration of AR enables brands to create immersive event experiences for greater engagement, deeper connections, and more loyalty. AR is often used to scan QR codes — and it’s growing in popularity too, with 42% of event planners considering it for their events. For instance, British Vogue utilized AR at Cannes Lions, allowing guests to virtually try on products from top brands like Versace and Dior. This showcased the potential of AR in engaging event experiences.
Leveraging 3D to showcase fashion pieces
3D technology revolutionizes fashion events through the innovative showcasing of collections and engagement of audiences in immersive experiences. Designers can use 3D modeling to digitally render garments, allowing for virtual fashion shows that transcend physical limitations and reach global audiences. As an example, fashion house Hanifa used 3D technology to create a stunning fashion show with no runway and no models. The brand held a virtual fashion show, streamed over Instagram Live, in which each garment appeared in 3D against a black backdrop. It was as if invisible models were strutting across a catwalk, with the garments hugging every curve. Tens of thousands of Hanifa’s quarter of a million followers tuned in.
How to integrate immersive technologies into fashion shows with Cappasity
Immersive technology was unavailable to most brands until recently, given the difficulty of producing immersive content and implementing it into events. Cappasity is here to change that. We offer the first scalable solution for the fast production and easy embedding of 3D and AR content into websites, mobile apps, classifieds, and marketplaces. The solution includes the SaaS platform, software for content production, and API/SDK for integration scenarios. Brands can use Cappasity to create interactive 3D Views of items within as little as 5 minutes per SKU and AR Holograms within 20 minutes, where it usually takes weeks. We’ve developed the 3D View and AR Hologram proprietary data formats to solve the problem of fast and affordable immersive content production.
Click the “Cube” icon to experience the 3D View in AR.
3D content created with Cappasity allows shoppers to interact with items as if they’re holding them in their hands: changing the angle of perception and zooming in to see all the tiny details. This additional interactivity helps them better imagine how the items would look and fit in real life. 3D content can be integrated into a brand’s website or demonstrated in a brick-and-mortar store on a virtual kiosk. This interactive demonstration of items would be ideal for brands that want to launch interactive marketing campaigns online or in their physical stores.
Click the “Cube” icon to experience the 3D View in AR.
Cappasity AR Holograms provide animated looks, allowing event attendees to see the materials in movement and the quality in detail. Brands can use AR Holograms not just for online shopping, but also for physical events. A store can print QR codes redirecting shoppers to AR Holograms so that consumers can better understand how the item fits. The consumer simply has to scan a QR code with their smartphone for exploration of a whole outfit in the surrounding environment.
What’s more, Cappasity is set to make its AR Hologram format available for Vision Pro users. This will open up a variety of opportunities for brands looking to engage their fashion show guests as never before. A brand can either hold an entirely virtual showroom using Vision Pro or provide the opportunity to examine fashion pieces in the headset after a real fashion runway. Envisioning the look of fashion items in AR after the show greatly benefits the guests, since they can closely interact with the pieces they’ve just seen on the runway. Brands can also use AR Holograms to showcase some exclusive fashion pieces for their visitors.
To bring your brand events to the next level with immersive technologies, contact our team via support@cappasity.com
