Immersive tech in art and culture
Art galleries and museums are continuously evolving and exploring innovative ways of exhibiting art. While traditional art galleries remain relevant, contemporary exhibitions often incorporate additional elements like video presentations and live performances. Besides striving to reach a broader audience, museums digitize their collections in 3D and AR. Let’s explore how art galleries and museums leverage immersive technology and how to create a virtual museum with Cappasity.
Immersive exhibition of Van Gogh’s masterpieces
One of the most popular immersive art exhibitions is “Van Gogh: The Immersive Experience.” Seamlessly blending digital art, informative content, and virtual reality, this treats visitors to a truly immersive experience. The exhibition features a fully immersive room with a 360° digital showcase. Through projectors, 200 of Van Gogh’s masterpieces come to life. Visitors are enveloped in the artwork as the floors and walls are animated around them. A separate 10-minute virtual reality experience allows guests to step into a day in the life of the artist. This immersive exhibition exemplifies how museums can engage tech-savvy audiences in exploring culture and art.
The Louvre’s first Virtual Reality experience
As part of the landmark Leonardo da Vinci exhibition, the Louvre introduced its first-ever VR experience. Focusing on the iconic Mona Lisa masterpiece, this VR experience allowed visitors to interact with the painting in virtual space. Participants could explore the intricacies of the world’s most famous painting, stepping beyond the traditional viewing experience to closely examine hidden details not visible to the naked eye. Through “Mona Lisa: Beyond the Glass,” guests discovered a fresh perspective on this beloved piece of art.
Virtual tour of the British Museum
The British Museum offers a virtual tour of over 60 galleries using Google Street View. Visitors can explore key attractions such as the Rosetta Stone in the Egyptian Sculpture Gallery or uncover treasures like the exquisite textiles in the Sainsbury African Galleries. This interactive tour provides a detailed exploration of the museum’s layout, allowing users to choose specific rooms or items for a closer look. Each artifact is accompanied by in-depth explanations and stories, making the virtual visit educational and engaging.
How to create a virtual museum with Cappasity
Cappasity helps museums create a new generation of virtual exhibitions where every piece of art is fully interactive. Visitors can interact with exhibits, change angles of perception, and closely examine even the tiniest details. Incorporating immersive content, museums can make their digitized collections more appealing, especially to younger generations who prefer interactive technologies. This type of content can also be used in digital libraries, with museums attracting new visitors from Cappasity’s users.
For launching an immersive showroom, we provide a SaaS platform, and for content digitization — the Easy 3D Scan software and the 3DShot app.
Creating a virtual museum is free and easier than ever before:
What’s more, museums and cultural institutions can create digital copies of exhibits and embed them into their websites to showcase art pieces to wider audiences. For instance, Cappasity’s solution has helped IKEducation, the Eisenhower Foundation’s flagship program for K-12 students, in creating its Primary Source Library and a series of educational presentations to showcase artifacts in an interactive 3D View format (data format developed by Cappasity). providing immersive experiences. As a result of the project, thousands of kids had the opportunity to participate in the Foundation’s educational programs and learn about history by interacting with artifacts just like they would in real life: zooming in, spinning, and examining the details.
3D Views of artifacts help IKEducation teachers enrich the learning experience and make it more playful for students. Given the ability to interact with primary sources, students can make a personal connection with artifacts. This makes the educational process more effective.
Helen Pugh, Education Specialist at the Eisenhower Foundation, commented on the project, “Students, especially kids, are so engulfed in technology that this is exciting to them. And we definitely had to change the way we were teaching to reach the audience we wanted to and keep their attention. The use of the 3D section of our Primary Source Library brought our programs to life, and it gave our students an opportunity to explore as well.”
If you need any assistance in the creation of your immersive museums then feel free to contact our team at support@cappasity.com
