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Marketers highlighted content as one of their biggest marketing spends
Marketers highlighted content as one of their biggest marketing spends
Engaging content plays a pivotal role in a company’s marketing efforts. According to the 9th edition of Salesforce’s State of Marketing…
Cappasity
Aug 19
Performance marketers are shifting their focus to brand building
Performance marketers are shifting their focus to brand building
With the digital advertising landscape becoming more competitive, costly, and constrained by data privacy regulations, marketers are…
Cappasity
Aug 13
Recent AR initiatives in shopping malls
Recent AR initiatives in shopping malls
Shopping malls and fashion brands have been making increasing use of AR technology for the enhancement of in-store shopping experiences…
Cappasity
Aug 6
How immersive technologies elevate in-store branding
How immersive technologies elevate in-store branding
First impressions are crucial, with in-store branding being vital to the influence of consumer behavior, brand perceptions, and purchase…
Cappasity
Jul 30
How experiential retail enhances customer experience in luxury fashion
How experiential retail enhances customer experience in luxury fashion
Today’s consumers have higher expectations, prompting brands to create distinctive, immersive, and interactive shopping spaces that foster…
Cappasity
Jul 23
Effective tech strategies for boosting online sales in fashion retail
Effective tech strategies for boosting online sales in fashion retail
In the dynamic world of fashion, technology is a key asset for retailers looking to outshine their competitors. Let’s uncover some of the…
Cappasity
Jul 16
How product content influences customers’ purchase behavior
How product content influences customers’ purchase behavior
According to Syndigo’s The State of Product Content 2024 report, product content is hugely influential in guiding consumers’…
Cappasity
Jul 8
How immersive tech helps jewelry retailers enhance customer engagement
How immersive tech helps jewelry retailers enhance customer engagement
In 2024, the jewelry industry is projected to reach a remarkable $310.90 billion, highlighting its enduring appeal. Retailers must adapt to…
Cappasity
Jul 4
Trends and strategies shaping the future of e-commerce
Trends and strategies shaping the future of e-commerce
The 2024 Glossy eCommerce Summit united top experts in the digital commerce realm. Organized by Glossy, a premier source for fashion and…
Cappasity
Jul 2
Luxury tech trends and innovations
Luxury tech trends and innovations
The world of luxury technology is ever-changing, with new trends and innovations regularly emerging. Looking to the near future, you can…
Cappasity
Jun 28
How immersive tech helps brands cultivate customer relationships
How immersive tech helps brands cultivate customer relationships
According to marketing experts, the focus has recently shifted back from performance marketing to brand-building and awareness-marketing…
Cappasity
Jun 25
Immersive tech in art and culture
Immersive tech in art and culture
Art galleries and museums are continuously evolving and exploring innovative ways of exhibiting art. While traditional art galleries remain…
Cappasity
Jun 21
How fashion brands engage with customers through virtual stores
How fashion brands engage with customers through virtual stores
The intersection of fashion and technology has revolutionized the way brands interact with tech-savvy consumers in today’s rapidly-evolving…
Cappasity
Jun 17
How technologies change restaurant businesses
How technologies change restaurant businesses
The restaurant industry is a dynamic ecosystem influenced by evolving consumer tastes, technological progress, and global events. Forbes…
Rachel Madsen
Jun 14
How immersive technologies benefit FMCG industry
How immersive technologies benefit FMCG industry
According to Vertex Resourcing, the fast-moving consumer goods (FMCG) industry is constantly evolving, with technology playing a…
Cappasity
Jun 11
AI helps to create hyper-personalized shopping experiences and increase sales
AI helps to create hyper-personalized shopping experiences and increase sales
AI and machine learning are poised to revolutionize the retail sector by 2026 according to Gartner. AI has the potential to reveal valuable…
Rachel Madsen
Jun 7
Cappasity Upgraded CAPP Smart Contract
Cappasity Upgraded CAPP Smart Contract
CAPP gets an upgraded smart contract that enhances security, future-proofs the token by making it upgradable, and adding more functionality…
Cappasity
Jun 6
Immersive technology will play a crucial role in digital commerce
Immersive technology will play a crucial role in digital commerce
Immersive technology is currently on the brink of widespread adoption. PwC forecasts that immersive commerce will emerge as a key channel…
Cappasity
Jun 3
How brands step into phygital retail
How brands step into phygital retail
Phygital retail allows brands to engage with customers in innovative ways, creating seamless and personalized shopping journeys. Let’s…
Cappasity
May 30
Renovo leverages Cappasity’s 3DShot app for insurance purposes
Renovo leverages Cappasity’s 3DShot app for insurance purposes
Renovo reached out to Cappasity to leverage the 3DShot app for capturing insurance objects. 3DShot has proven itself as an effective and…
Cappasity
May 28
How immersive marketing helps brands to engage customers
How immersive marketing helps brands to engage customers
In today’s fiercely competitive market, brands are pushing boundaries to captivate consumers, aiming to expand their customer base, foster…
Cappasity
May 23
XR market is growing rapidly
XR market is growing rapidly
According to Market.us the Extended Reality (XR) market is likely to jump from $49.6 billion in 2023 to $519.5 billion by 2032. Let’s take…
Cappasity
May 21
How fashion brands use AR to increase customer loyalty
How fashion brands use AR to increase customer loyalty
Augmented reality elevates the retail shopping experience by enabling customers to virtually try on products and see how they fit in their…
Cappasity
May 16
How e-commerce brands can stay competitive with retail market growth in 2024
How e-commerce brands can stay competitive with retail market growth in 2024
According to the National Retail Federation, non-store and online sales will account for almost one-third of total retail sales in 2024…
Cappasity
May 13
How fashion brands use holograms to create a wow effect
How fashion brands use holograms to create a wow effect
Fashion brands are constantly seeking innovative ways to captivate and engage their audiences. In this pursuit, the integration of…
Cappasity
May 6
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