Trends and strategies shaping the future of e-commerce
The 2024 Glossy eCommerce Summit united top experts in the digital commerce realm. Organized by Glossy, a premier source for fashion and beauty industry knowledge, the summit served as a hub for industry pioneers, innovators, and disruptors. They were given the opportunity to delve into cutting-edge trends and strategies influencing the future of e-commerce.
Summit discussions ranged from sustainable practices in online retail to the incorporation of AI and AR technologies for elevated customer experiences. Let’s explore the key trends shaping the e-commerce landscape and discover how to outpace the online competition with Cappasity’s innovative solutions.
AI is revolutionizing fashion and retail
AI is one of the leading trends in fashion retail. Through AI-powered algorithms, retailers can analyze vast amounts of data to understand consumer preferences, predict trends, and tailor marketing strategies. Virtual try-on tools and augmented reality applications powered by AI enable customers to visualize products in real-time, improving engagement and reducing return rates. AI-driven chatbots provide instant customer support, while predictive analytics help retailers forecast demand and optimize pricing strategies. Overall, AI is transforming the fashion and retail sector by driving efficiency, personalization, and innovation across the entire value chain.
Immersive technology elevates CX
Encompassing 3D images and AR, immersive technology, significantly enhances the CX in e-commerce by providing interactive and engaging ways for consumers to interact with products. By incorporating 3D images and AR features, e-commerce platforms allow customers to visualize products realistically and interactively. This leads to increased confidence in their purchasing decisions. These technologies enable virtual try-on experiences, interactive product demonstrations, and visualization of items in real-world settings, ultimately reducing uncertainty and enhancing the shopping experience.
How to outpace the online competition with Cappasity’s innovative solutions
Cappasity offers the first scalable solution for the fast production and easy embedding of 3D/AR content into websites, mobile apps, classifieds, and marketplaces. It includes the SaaS platform, the Easy 3D Scan software for content production, and API/SDK for integration scenarios. The Cappasity platform allows clients to create, analyze, and embed immersive content. The solution is widely used by brands from different industries to deliver immersive shopping experiences to their consumers.
The platform supports general content formats, including 3D models. So, if you have a ready-made 3D model of an item then you can upload it directly on the Cappasity platform with a couple of clicks. Once the 3D model is uploaded, you can embed it into your online catalog. Retailers can also activate the AR view for the 3D model to deliver an AR shopping experience on their websites with our player. Mobile users will be able to instantly launch the AR experience on their smartphones, while desktop users will only need to scan the QR code leading to the AR experience. QR codes are generated automatically by the platform and don’t require any additional effort on the client’s behalf.
We’ve also developed our proprietary data format, solving the problem of fast and affordable content production. The technology allows you to create AR Holograms of items without manual 3D modeling. You simply have to shoot a video and process it using the Cappasity Easy 3D Scan software. An AR Hologram is created within as little as 20 minutes, where it usually takes multiple days.
Click the “Cube” icon to activate an AR experience.
Cappasity AR Holograms provide animated views, allowing shoppers to see materials in movement and better envision how the desired items would fit. They can be used not only in e-commerce, but also in brick-and-mortar stores. Retailers can print QR codes redirecting shoppers to AR Holograms and add them to item tags for the realization of an AR-based shopping experience. The consumer simply needs to scan a QR code with their smartphone to explore a whole outfit or separate items in the surrounding environment. Using AR to view fashion pieces allows consumers to get a clearer sense of their real-life appearance, enhancing the shopping experience by making it more interactive and user-friendly.
What’s more, Cappasity’s enterprise clients are given access to an AI-based analytical system that allows them to study consumer behavior on a website or a mobile app. For example, Cappasity AI helps brands measure consumers’ engagement — they can track all consumers’ interactions with your 3D Views, like rotating items, zooming in, etc. Cappasity AI generates a heatmap (Zoom map) for every product, illustrating each customer’s interactions with product 3D Views. Using these heatmaps, you can conduct A/B testing to improve your product packaging by comparing and analyzing the reactions of different focus groups.
To leverage immersive technologies, AI, and NFTs into your brand’s strategy, contact our team at support@cappasity.com.
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