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Are we alone together in the solo economy?

Are we alone together in the solo economy?

From single-rider lines at amusement parks to single-ticket sales to Broadway shows– the era of the solo consumer is upon us. In fact, in…
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Carat Global
Alcohol brands: how to win the first glass of the night

Alcohol brands: how to win the first glass of the night

When walking into a bar, a consumer faces an endless choice of drinks. Alcohol brands want to be the first choice in that consumer’s mind…
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Carat Global
Tune in to tune out: How audio is bringing growth for advertisers in the digital detox world.

Tune in to tune out: How audio is bringing growth for advertisers i...

We’re in a difficult place when it comes to interacting with the digital world. Consumers are exposed to 5,000 ads a day, and according to…
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Carat Global
4 reasons why this year’s Rugby World Cup is a great opportunity for brands

4 reasons why this year’s Rugby World Cup is a great opportunity fo...

Rugby. A sport invented within an English boarding school — called Rugby. In a town — called Rugby. For centuries, this environment has…
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Carat Global
5 Advertising Trends in Gaming

5 Advertising Trends in Gaming

Gamescom, Europe’s largest trade fair for digital gaming culture, took place last week in Cologne. With over 370,000 attending this year…
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Carat Global
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