Do you ever dream of selling your business for a life-changing amount of money??? What a stupid question. Of course you do. Everybody does. The problem is: most small business owners won’t sell their business. At any price. Our media and our culture love to gush over entrepreneurs and little startups that turn into Google. But most small businesses are truly small, usually owner-operated. Revenues are in the thousands or hundreds of thousands. Not in the millions or billions. The reality is that while most of these business owners plan to sell their business one day — and retire on that money — most truly small businesses never get bought. There are just aren’t enough qualified and interested buyers out there. This is a fact you will never hear in the media— even that part of the media focused on “small business”. Cashing Out is a MediumPublication devoted to those small owenr-operators that want tolearn how to sell their business. We cover everything you need to know ….. especially how to value your business. (hint: it is more about “price” than “value”.)