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Is personal writing style going the way of cursive?

Is personal writing style going the way of cursive?

In a world of predictive text & GPTs, could it be that we’re the last generation to grow up developing a unique, personal writing style?
Go to the profile of Anita Stubenrauch
Anita Stubenrauch
To level up your consulting business, start with the menu

To level up your consulting business, start with the menu

You’re so much more than an hourly rate.
Go to the profile of Anita Stubenrauch
Anita Stubenrauch
The business breakthrough you need is a meeting you’ve never heard of

The business breakthrough you need is a meeting you’ve never heard of

Hey founders, jam sessions aren’t just for music…
Go to the profile of Anita Stubenrauch
Anita Stubenrauch
Stop turning your bio into a summary of your resume. Do this instead.

Stop turning your bio into a summary of your resume. Do this instead.

Have you ever struggled with describing who you are and what you do? 😅
Go to the profile of Anita Stubenrauch
Anita Stubenrauch
Losing your job doesn’t mean losing your purpose

Losing your job doesn’t mean losing your purpose

Many of us, consciously or otherwise, link our purpose very deeply to the company we work for.
Go to the profile of Anita Stubenrauch
Anita Stubenrauch
Lessons from writing Apple’s Credo, #1: fall in love

Lessons from writing Apple’s Credo, #1: fall in love

Credos and cynicism don’t mix.
Go to the profile of Anita Stubenrauch
Anita Stubenrauch
Why micro-consulting is the future of advisory services

Why micro-consulting is the future of advisory services

Micro-consulting gives clients a way to get from 🤞 to ✌️ without spending so much 💸
Go to the profile of Anita Stubenrauch
Anita Stubenrauch
There’s always time for story

There’s always time for story

You might have gathered from my argument against brand archetypes that I’m not a big believer in following the rules.
Go to the profile of Anita Stubenrauch
Anita Stubenrauch
The sound and look of story

The sound and look of story

(Or: Bringing Hyperactive Imagination to life, part 4)
Go to the profile of Anita Stubenrauch
Anita Stubenrauch
Don’t bring your audience along for the ride. Share the driver’s seat with them.

Don’t bring your audience along for the ride. Share the driver’s se...

(Or: Bringing Hyperactive Imagination to life, part 3)
Go to the profile of Anita Stubenrauch
Anita Stubenrauch
Don’t wait — you need a better bio right now. Here’s why.

Don’t wait — you need a better bio right now. Here’s why.

If you’ve been in any corner of the internet this year, you’ve heard the news that the economy is kind of… meh.
Go to the profile of Anita Stubenrauch
Anita Stubenrauch
Bringing Hyperactive Imagination to life, part two

Bringing Hyperactive Imagination to life, part two

Following standard formulas is anathema to me. Knowing what makes a formula tick and then creating something entirely new from that…
Go to the profile of Anita Stubenrauch
Anita Stubenrauch
Bringing Hyperactive Imagination to life, part one

Bringing Hyperactive Imagination to life, part one

Since leaving Apple, I’ve been keeping busy. Actually, “busy” is an understatement — I’ve now launched so many ventures that they’ve got…
Go to the profile of Anita Stubenrauch
Anita Stubenrauch
Here’s the first thing I ask a struggling brand when I work with them

Here’s the first thing I ask a struggling brand when I work with them

Hope is not lost, but time is of the essence.
Go to the profile of Anita Stubenrauch
Anita Stubenrauch
Three questions I always get from founders

Three questions I always get from founders

When I engage with a new client who is looking to discover and declare their brand’s soul, certain questions keep coming up.
Go to the profile of Anita Stubenrauch
Anita Stubenrauch
Quiet quitting is even bolder than you think

Quiet quitting is even bolder than you think

Quiet quitters aren’t unmotivated people who’ve given up — nor are they simply good at maintaining boundaries.
Go to the profile of Anita Stubenrauch
Anita Stubenrauch
Whose voice is missing from your vision?

Whose voice is missing from your vision?

As a brand-vision writer, the space I work and play in can be more than a little lofty. And as much as I love rarified air, the work of…
Go to the profile of Anita Stubenrauch
Anita Stubenrauch
Yes, even the Bank of England can use help expressing its mission

Yes, even the Bank of England can use help expressing its mission

Recently, I came across an article in The Times reporting on the outrage and ridicule in response to the Bank of England’s decision to…
Go to the profile of Anita Stubenrauch
Anita Stubenrauch
Forget everything you thought you knew about professional bios

Forget everything you thought you knew about professional bios

If you’ve ever cringed (or worse) at the thought of writing your professional bio, you’re not alone.
Go to the profile of Anita Stubenrauch
Anita Stubenrauch
The definitive branding lexicon: mission, vision, and purpose demystified

The definitive branding lexicon: mission, vision, and purpose demys...

If you hear 10 different people talk about mission, vision, and purpose, odds are you’ll hear 10 subtly-to-wildly different definitions…
Go to the profile of Anita Stubenrauch
Anita Stubenrauch
I wrote Apple’s Credo 6 years ago — here’s why it’s still relevant

I wrote Apple’s Credo 6 years ago — here’s why it’s still relevant

The pinnacle of my creative career at Apple is embodied in the 171 words of the Apple Credo.
Go to the profile of Anita Stubenrauch
Anita Stubenrauch
Is your brand ready to take a social stand?

Is your brand ready to take a social stand?

Neutrality is a thoroughly obsolete 20th-century concept. So if you’re clinging to it in the hope of creating a brand that satisfies…
Go to the profile of Anita Stubenrauch
Anita Stubenrauch
The argument against brand archetypes

The argument against brand archetypes

The Outlaw. The Magician. The Jester. Just three brand archetypes (out of twelve) built on the work of Carl Jung.
Go to the profile of Anita Stubenrauch
Anita Stubenrauch
Seeing beyond the storm clouds

Seeing beyond the storm clouds

A recession might be coming for your brand. What now? Step 1: Don’t panic. Step 2: Follow this checklist.
Go to the profile of Anita Stubenrauch
Anita Stubenrauch
The real cost of opportunity

The real cost of opportunity

I was a high-performing creative at one of the most respected and demanding companies in the world. My 13-year career at Apple ranged from…
Go to the profile of Anita Stubenrauch
Anita Stubenrauch
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