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casino marketing, data science, technology and logic, from Centerfield Nine [ cfnine.com ]
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Introducing CAP-COOP
A new resource for individuals involved in, or interested in, analytics and technology as applied to the casino gaming industry
Andy Goldberg
Jun 25, 2018
Supreme Court’s gambling case has exposed states’ hypocrisy
Supreme Court’s gambling case has exposed states’ hypocrisy
Supreme Court observers are anticipating a decision in New Jersey’s challenge to the federal prohibition on sports gambling either this…
Andy Goldberg
May 3, 2018
Latest
Severely flawed slot machine experiment, unsurprisingly, reaches incorrect conclusion
Severely flawed slot machine experiment, unsurprisingly, reaches incorrect conclusion
The April 2017 issue of Global Gaming Business magazine includes an “exploratory study” which claims to reject the hypothesis that gamblers…
Andy Goldberg
Apr 12, 2017
A dozen best practices for database marketing offer processes
A dozen best practices for database marketing offer processes
No, you do not need expensive campaign management software. SQL can handle your entire campaign.
Andy Goldberg
Sep 18, 2016
Forget the dire forecasts. Millennials will become the largest cohort of slot players of all time.
Forget the dire forecasts. Millennials will become the largest cohort of slot players of all time.
Near the end of my previous article, discussing why casinos’ concerns about millennials are overblown, I inferred that social media, and…
Andy Goldberg
Aug 23, 2016
How should casinos deal with rejection?
How should casinos deal with rejection?
“I went to Las Vegas myself and it just didn’t interest me at all. I was waiting to get out of there, to go to the next spot, to see the…
Andy Goldberg
Aug 16, 2016
Allowing your players to win occasionally can be a good thing! Who knew?
Allowing your players to win occasionally can be a good thing! Who knew?
Andy Goldberg
Mar 26, 2014
Are you counting too much? (part 2)
Andy Goldberg
Nov 7, 2014
An esssential marketing metric that you’re probably ignoring
Andy Goldberg
Dec 14, 2012
Revenue vs GTR
Andy Goldberg
Jul 8, 2015
Chinese government, a model of efficiency?
Chinese government, a model of efficiency?
Andy Goldberg
Mar 4, 2015
Are you counting too much, when measuring the impact of promotions?
Andy Goldberg
Oct 16, 2014
Two gamblers walk into a casino…
Two gamblers walk into a casino…
Andy Goldberg
Jun 6, 2014
Why are so many of my players playing below their averages? (part 2)
Why are so many of my players playing below their averages? (part 2)
Andy Goldberg
Mar 16, 2014
Why are so many of my players playing below their averages?
Why are so many of my players playing below their averages?
Andy Goldberg
Mar 15, 2014
Jackie Gaughan, 1920–2014
Jackie Gaughan, 1920–2014
Andy Goldberg
Mar 13, 2014
Theo and Actual eventually converge, don’t they? (part 2)
Andy Goldberg
Mar 9, 2014
Theo and Actual eventually converge, don’t they?
Theo and Actual eventually converge, don’t they?
Andy Goldberg
Mar 8, 2014
Can Obama’s braintrust really help a casino?
Can Obama’s braintrust really help a casino?
Andy Goldberg
Jun 20, 2013
USGA’s lame rules are to blame for Masters controversy
USGA’s lame rules are to blame for Masters controversy
Andy Goldberg
Apr 16, 2013
Election Day edition — Laffer Curve & Reinvestment
Election Day edition — Laffer Curve & Reinvestment
Andy Goldberg
Nov 6, 2012
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