How To Get Lucky

You can reverse-engineer getting lucky.

Image designed by the author.

26,000,000,000 views and 176,000,000 million subscribers. The man behind this YouTube channel, Jimmy Donaldson, just seems unstoppable at this point.

Jimmy’s channel, MrBeast, which started in early 2012, is now one of the most talked about and influential topics on social media. He runs not only one channel but also Beast Reacts, MrBeast Gaming, MrBeast Shorts, and Beast Philanthropy. This is excluding the channels that are dubbed into other languages like Spanish, Russian, Portuguese, French, and Hindi. On top of this, Jimmy is also the founder of MrBeast Burger and Feastables, a co-creator of Team Trees, a fundraiser for the Arbor Day Foundation, and Team Seas.

MrBeast is not a man with tiny ambitions.

Now, every YouTuber in the world wants to work with him, while a plethora of companies place their bids to sponsor his videos. This man does not need any favours from the almighty luck; he’s now a luck magnet.

And to think that all of his side ventures came from making videos, it feels as if he has the golden touch of virality.

Micro habits

Prior to writing this piece, I spent two hours watching other YouTubers try to unravel MrBeast’s viral-content manufacturing brain. From interviews to…