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Choice Hacking
Writing at the intersection of psychology, science, business, and design
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Behavioral Science + Psychology
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26 Ways to Use Psychology in Your Marketing (with Examples)
26 Ways to Use Psychology in Your Marketing (with Examples)
Do you have a good grasp on the basics of marketing psychology and behavioral science, but just need a few thought starters to get going?
Jennifer Clinehens
Nov 14
How Coursera Uses Psychology to Make Online Education Addictive
How Coursera Uses Psychology to Make Online Education Addictive
More and more online learning has become an inescapable part of students’ lives (no matter their age).
Jennifer Clinehens
Oct 19
Email Psychology Breakdown: Jones Road Beauty Welcome Email
Email Psychology Breakdown: Jones Road Beauty Welcome Email
Steal the secrets of this masterclass in marketing psychology…
Jennifer Clinehens
Aug 17
16 behavioral barriers that could be stopping your customers from buying from you (free download)
16 behavioral barriers that could be stopping your customers from buying from you (free download)
What is a Behavioral Barrier?
Jennifer Clinehens
Aug 1
How Grey Goose Used Psychology to Become a 4 Billion Dollar Brand
How Grey Goose Used Psychology to Become a 4 Billion Dollar Brand
In 1997, a marketing genius named Sidney Frank built a brand that went from $0 in sales to being sold for $2 billion in an all-cash deal to…
Jennifer Clinehens
Jul 27
6 Reasons Threads Will Destroy Twitter (and the psychology behind why)
6 Reasons Threads Will Destroy Twitter (and the psychology behind why)
Unless you’re living under a rock, you’ve heard that Meta just released its Twitter knock-off called Threads.
Jennifer Clinehens
Jul 6
5 Easy Ways to Use Psychological Pricing (that won’t undermine your brand)
5 Easy Ways to Use Psychological Pricing (that won’t undermine your brand)
Psychological pricing is a technique that leverages the flawed human decision-making process to create prices for products.
Jennifer Clinehens
Jun 27
How Duolingo Used Psychology to Make Learning Addictive
How Duolingo Used Psychology to Make Learning Addictive
Part One of the ultimate guide to Duolingo’s use of behavioral science and design
Jennifer Clinehens
May 25
False Consensus Effect: Why it’s so hard to understand customers
False Consensus Effect: Why it’s so hard to understand customers
One of the biggest challenges in design marketing is empathy — feeling what your customers feel.
Jennifer Clinehens
May 9
Status Quo Bias: The Power of the “Devil You Know”
Status Quo Bias: The Power of the “Devil You Know”
Have you ever worked for a company where all your new ideas were shot down?
Jennifer Clinehens
May 2
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