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Choice Hacking
Writing at the intersection of psychology, science, business, and design
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Behavioral Science + Psychology
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How Duolingo Used Psychology to Make Learning Addictive
How Duolingo Used Psychology to Make Learning Addictive
Part One of the ultimate guide to Duolingo’s use of behavioral science and design
Jennifer Clinehens
May 25
False Consensus Effect: Why it’s so hard to understand customers
False Consensus Effect: Why it’s so hard to understand customers
One of the biggest challenges in design marketing is empathy — feeling what your customers feel.
Jennifer Clinehens
May 9
Status Quo Bias: The Power of the “Devil You Know”
Status Quo Bias: The Power of the “Devil You Know”
Have you ever worked for a company where all your new ideas were shot down?
Jennifer Clinehens
May 2
Read THIS before you hire a Behavioral Science expert for your agency
Read THIS before you hire a Behavioral Science expert for your agency
Behavioral Science is a hot topic — but according to Choice Hacking research, more than 50% of agencies in the US and the UK don’t know…
Jennifer Clinehens
Apr 20
27 Ways Creative Agencies Can Use Behavioral Science
27 Ways Creative Agencies Can Use Behavioral Science
I recently asked US and UK-based advertising professionals if/how they use Behavioral Science in their businesses. And the vast majority…
Jennifer Clinehens
Apr 20
How Mini Used Psychology to Conquer America
How Mini Used Psychology to Conquer America
How did the Mini go from being a post-war budget saver to one of the most beloved cars on Earth?
Jennifer Clinehens
Apr 14
Thinking Traps: What is In-Group Bias?
Thinking Traps: What is In-Group Bias?
Have you ever fallen into this sneaky thinking trap?
Jennifer Clinehens
Feb 6
How Marketing Creates Memories
How Marketing Creates Memories
And why “memories make sales”
Jennifer Clinehens
Jan 16
How to Keep Users Engaged: Precommitment
How to Keep Users Engaged: Precommitment
Humans like our behaviors to stay consistent with the image we hold of ourselves. For example, someone who sees themselves as athletic is…
Jennifer Clinehens
Jan 13
What is Scarcity?
What is Scarcity?
How this psychological principle can help grow your brand
Jennifer Clinehens
Dec 22, 2022
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